Pennsylvania Dutch Consumer Insights

Who buys Pennsylvania Dutch? A Pennsylvania Dutch consumer is generally slightly higher income, Caucasian, and older age. Pennsylvania Dutch consumers are more likely to purchase Pennsylvania Dutch during larger pantry stocking trips. Brands such as Perdue, Birds Eye Steamfresh, and Utz also tend to be purchased in the same trip. Sample consumer insights data below.

Pennsylvania Dutch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.84
% of Basket $ (median)
2.4%
Total Basket $ (median)
$78.08

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pennsylvania Dutch Consumer Demographics

demographic
index
Female
101
Male
85
<24
61
25-34
73
35-44
92
45-54
130
55-64
160
65+
128
African American
61
Asian
42
Caucasian
116
Hispanic
33
demographic
index
Has Kids
93
No Kids
117
- $20k
78
$20k-40k
81
$40k-60k
96
$60k-80k
103
$80k-100k
120
$100k-125k
101
$125k +
119
No College
119
College
98
Adv. Degree
87

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Pennsylvania Dutch Basket Affinity & Size

brand
basket affinity
Perdue 5.9x
Birds Eye Steamfresh 5.3x
Utz 5.3x
Campbells 5.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
557

Where is Pennsylvania Dutch Purchased?

channels
index
Drug
21
Food
173
Gas & Convenience
1
Mass
88
regions
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What Else Do They Buy?

brand
household affinity
Perdue 2.4x
Utz 2.4x
Entenmann's 2.2x
Domino 2.1x

How Did They Pay?

method
index
Cash
146
Credit
96
Debit
80
Food Stamps
104

When is Pennsylvania Dutch Purchased?

day of week
Sun
20.5%
Mon
13.5%
Tue
12.2%
Wed
10.8%
Thu
10.6%
Fri
15.6%
Sat
16.8%
time of day
Morning
16.9%
Noon
17.1%
Afternoon
37.1%
Evening
23.3%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pennsylvania Dutch consumers purchase?

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Why do Pennsylvania Dutch consumers try new brands?

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Where do Pennsylvania Dutch consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pennsylvania Dutch Target Market

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Who actually buys Pennsylvania Dutch? Do these consumers match the intended target market of Pennsylvania Dutch?

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What motivates the target market to purchase Pennsylvania Dutch?

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What other target market should Pennsylvania Dutch look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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