Pennsylvania Dutch Consumer Insights

Who buys Pennsylvania Dutch?

A Pennsylvania Dutch consumer is generally slightly higher income, Caucasian, and older age. Pennsylvania Dutch consumers are more likely to purchase Pennsylvania Dutch during larger pantry stocking trips. Brands such as Perdue, Birds Eye Steamfresh, and Utz also tend to be purchased in the same trip. See sample consumer insights data below.

Pennsylvania Dutch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.84
% of Basket $ (median)
2.4%
Total Basket $ (median)
$78.08

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pennsylvania Dutch Consumer Demographics

demographic
index
Female
101
Male
85
<24
61
25-34
73
35-44
92
45-54
130
55-64
160
65+
128
African American
61
Asian
42
Caucasian
116
Hispanic
33
demographic
index
Has Kids
93
No Kids
117
- $20k
78
$20k-40k
81
$40k-60k
96
$60k-80k
103
$80k-100k
120
$100k-125k
101
$125k +
119
No College
119
College
98
Adv. Degree
87

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Pennsylvania Dutch Basket Affinity & Size

brand
basket affinity
Perdue 5.9x
Birds Eye Steamfresh 5.3x
Utz 5.3x
Campbells 5.1x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
27
Fill Up (11-20 Items)
119
Pantry Stocking (21+ Items)
557

Where is Pennsylvania Dutch Purchased?

channels
index
Drug
21
Food
173
Gas & Convenience
1
Mass
88
regions
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What Else Do They Buy?

brand
household affinity
Perdue 2.4x
Utz 2.4x
Entenmann's 2.2x
Domino 2.1x

How Did They Pay?

method
index
Cash
146
Credit
96
Debit
80
Food Stamps
104

When is Pennsylvania Dutch Purchased?

day of week
Sun
20.5%
Mon
13.5%
Tue
12.2%
Wed
10.8%
Thu
10.6%
Fri
15.6%
Sat
16.8%
time of day
Morning
16.9%
Noon
17.1%
Afternoon
37.1%
Evening
23.3%
Late
5.6%

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Better understand Pennsylvania Dutch consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Pennsylvania Dutch consumers switch to?

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Why do consumers stop buying Pennsylvania Dutch products?

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Which retailers do Pennsylvania Dutch shoppers prefer to shop at?

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What motivates consumers to try Pennsylvania Dutch products?

Research the Pennsylvania Dutch Target Market

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Who actually buys Pennsylvania Dutch? Do these consumers match the intended target market of Pennsylvania Dutch?

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What motivates the target market to buy Pennsylvania Dutch?

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What other target market should Pennsylvania Dutch look at?

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Which other brands have a similar target market?

About Our Pennsylvania Dutch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.