Pepcid Consumer Insights

Who buys Pepcid? Pepcid consumers are generally very high income, Asian, and senior age. Pepcid consumers are more likely to purchase Pepcid during larger pantry stocking trips. Brands such as Neutrogena, Secret, and Gatorade G2 also tend to be purchased in the same trip. Sample consumer insights data below.

Pepcid Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$15.47
% of Basket $ (median)
24.0%
Total Basket $ (median)
$64.56

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pepcid Consumer Demographics

demographic
index
Female
100
Male
97
<24
35
25-34
69
35-44
84
45-54
142
55-64
149
65+
271
African American
65
Asian
135
Caucasian
104
Hispanic
62
demographic
index
Has Kids
78
No Kids
150
- $20k
72
$20k-40k
82
$40k-60k
89
$60k-80k
117
$80k-100k
91
$100k-125k
103
$125k +
142
No College
101
College
98
Adv. Degree
111

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Pepcid Basket Affinity & Size

brand
basket affinity
Neutrogena 7.2x
Secret 6.8x
Gatorade G2 6.8x
Gerber 6.6x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
230

Where is Pepcid Purchased?

channels
index
Beauty
29
Club
204
Dollar
45
Drug
371
Food
53
Gas & Convenience
8
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Pop-Tarts 1.6x
Tostitos Scoops 1.5x
Neutrogena 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
115
Credit
104
Debit
102
Food Stamps
15

When is Pepcid Purchased?

day of week
Sun
16.0%
Mon
11.9%
Tue
13.4%
Wed
12.8%
Thu
12.5%
Fri
15.8%
Sat
17.6%
time of day
Morning
14.5%
Noon
16.7%
Afternoon
36.2%
Evening
25.8%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepcid consumers purchase?

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Why do Pepcid consumers try new brands?

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Where do Pepcid consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepcid Target Market

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Who actually buys Pepcid? Do these consumers match the intended target market of Pepcid?

Thought bubble

What motivates the target market to purchase Pepcid?

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What other target market should Pepcid look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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