Pepcid Consumer Insights

Who buys Pepcid?

A Pepcid consumer is generally very high income, Asian, and senior age. Pepcid consumers are more likely to purchase Pepcid during larger pantry stocking trips. Brands such as Neutrogena, Secret, and Gatorade G2 also tend to be purchased in the same trip. See sample consumer insights data below.

Pepcid Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$15.47
% of Basket $ (median)
24.0%
Total Basket $ (median)
$64.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepcid Consumer Demographics

demographic
index
Female
100
Male
97
<24
35
25-34
69
35-44
84
45-54
142
55-64
149
65+
271
African American
65
Asian
135
Caucasian
104
Hispanic
62
demographic
index
Has Kids
78
No Kids
150
- $20k
72
$20k-40k
82
$40k-60k
89
$60k-80k
117
$80k-100k
91
$100k-125k
103
$125k +
142
No College
101
College
98
Adv. Degree
111

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Pepcid Basket Affinity & Size

brand
basket affinity
Neutrogena 7.2x
Secret 6.8x
Gatorade G2 6.8x
Gerber 6.6x
basket size
index
Urgent Need (1-2 Items)
49
Express Lane (3-10 Items)
89
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
230

Where is Pepcid Purchased?

channels
index
Beauty
29
Club
204
Dollar
45
Drug
371
Food
53
Gas & Convenience
8
Mass
77
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Pop-Tarts 1.6x
Tostitos Scoops 1.5x
Neutrogena 1.5x
Hostess 1.5x

How Did They Pay?

method
index
Cash
115
Credit
104
Debit
102
Food Stamps
15

When is Pepcid Purchased?

day of week
Sun
16.0%
Mon
11.9%
Tue
13.4%
Wed
12.8%
Thu
12.5%
Fri
15.8%
Sat
17.6%
time of day
Morning
14.5%
Noon
16.7%
Afternoon
36.2%
Evening
25.8%
Late
6.8%

Get More Pepcid Data

Better understand Pepcid consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Pepcid consumers switch to?

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Why do consumers stop buying Pepcid products?

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Which retailers do Pepcid shoppers prefer to shop at?

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What motivates consumers to try Pepcid products?

Research the Pepcid Target Market

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Who actually buys Pepcid? Do these consumers match the intended target market of Pepcid?

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What motivates the target market to buy Pepcid?

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What other target market should Pepcid look at?

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Which other brands have a similar target market?

About Our Pepcid Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.