Pepperidge Farm Consumer Insights

Who buys Pepperidge Farm?

A Pepperidge Farm consumer is generally very high income, Caucasian, and lower middle age. Pepperidge Farm consumers are more likely to purchase Pepperidge Farm during larger pantry stocking trips. Brands such as Perdue, YoCrunch, and Arnold also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.2%
Total Basket $ (median)
$63.35

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Consumer Demographics

demographic
index
Female
101
Male
91
<24
70
25-34
85
35-44
114
45-54
103
55-64
87
65+
92
African American
72
Asian
85
Caucasian
106
Hispanic
83
demographic
index
Has Kids
112
No Kids
74
- $20k
72
$20k-40k
77
$40k-60k
88
$60k-80k
99
$80k-100k
108
$100k-125k
122
$125k +
141
No College
79
College
101
Adv. Degree
120

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Pepperidge Farm Basket Affinity & Size

brand
basket affinity
Perdue 4.0x
YoCrunch 3.7x
Arnold 3.6x
Thomas (Bread) 3.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
431

Where is Pepperidge Farm Purchased?

channels
index
Beauty
2
Club
77
Dollar
21
Drug
33
Food
149
Gas & Convenience
11
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.2x
Snyders Of Hanover 1.2x
Arnold 1.2x
Entenmann's 1.2x

How Did They Pay?

method
index
Cash
88
Credit
109
Debit
98
Food Stamps
102

When is Pepperidge Farm Purchased?

day of week
Sun
18.4%
Mon
14.0%
Tue
12.6%
Wed
12.0%
Thu
11.9%
Fri
14.6%
Sat
16.5%
time of day
Morning
16.0%
Noon
18.0%
Afternoon
34.7%
Evening
25.9%
Late
5.5%

About Our Pepperidge Farm Consumer Insights

How do we know who buys Pepperidge Farm? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pepperidge Farm consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.