Pepperidge Farm Baby Goldfish Consumer Insights

Who buys Pepperidge Farm Baby Goldfish?

A Pepperidge Farm Baby Goldfish consumer is generally median income, Caucasian, and lower middle age. Pepperidge Farm Baby Goldfish consumers are more likely to purchase Pepperidge Farm Baby Goldfish during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Gerber Graduates, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Baby Goldfish Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
2.8%
Total Basket $ (median)
$71.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Baby Goldfish Consumer Demographics

demographic
index
Female
102
Male
78
<24
50
25-34
119
35-44
121
45-54
71
55-64
47
65+
23
African American
43
Asian
74
Caucasian
111
Hispanic
68
demographic
index
Has Kids
127
No Kids
40
- $20k
56
$20k-40k
68
$40k-60k
90
$60k-80k
121
$80k-100k
118
$100k-125k
120
$125k +
118
No College
76
College
101
Adv. Degree
126

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Pepperidge Farm Baby Goldfish Basket Affinity & Size

brand
basket affinity
Pepperidge Farm Goldfish 17.6x
Gerber Graduates 8.0x
Dannon Danimals 5.6x
Yoplait Go-Gurt 5.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
509

Where is Pepperidge Farm Baby Goldfish Purchased?

channels
index
Dollar
4
Drug
23
Food
121
Gas & Convenience
1
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.2x
Dannon Danimals 1.9x
Utz 1.8x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
85
Credit
105
Debit
100
Food Stamps
115

When is Pepperidge Farm Baby Goldfish Purchased?

day of week
Sun
18.7%
Mon
15.0%
Tue
12.7%
Wed
11.4%
Thu
11.8%
Fri
14.3%
Sat
16.1%
time of day
Morning
18.1%
Noon
18.7%
Afternoon
31.8%
Evening
25.0%
Late
6.4%

About Our Pepperidge Farm Baby Goldfish Consumer Insights

How do we know who buys Pepperidge Farm Baby Goldfish? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pepperidge Farm Baby Goldfish consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.