Pepperidge Farm Chessmen Consumer Insights

Who buys Pepperidge Farm Chessmen? A Pepperidge Farm Chessmen consumer is generally very high income, African American, and upper middle age. Pepperidge Farm Chessmen consumers are more likely to purchase Pepperidge Farm Chessmen during larger pantry stocking trips. Brands such as Cool Whip, Jello, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Pepperidge Farm Chessmen Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
5.6%
Total Basket $ (median)
$51.55

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  • Recent demographic data

Pepperidge Farm Chessmen Consumer Demographics

demographic
index
Female
100
Male
100
<24
73
25-34
86
35-44
102
45-54
119
55-64
95
65+
117
African American
383
Asian
159
Caucasian
73
Hispanic
117
demographic
index
Has Kids
96
No Kids
108
- $20k
106
$20k-40k
109
$40k-60k
96
$60k-80k
88
$80k-100k
101
$100k-125k
98
$125k +
110
No College
80
College
104
Adv. Degree
103

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Pepperidge Farm Chessmen Basket Affinity & Size

brand
basket affinity
Cool Whip 12.5x
Jello 9.8x
Archer Farms 6.0x
Kraft Philadelphia 5.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
354

Where is Pepperidge Farm Chessmen Purchased?

channels
index
Dollar
30
Drug
80
Food
97
Gas & Convenience
5
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Goya 1.5x
Tropicana 1.5x
Perdue 1.5x

How Did They Pay?

method
index
Cash
112
Credit
91
Debit
99
Food Stamps
131

When is Pepperidge Farm Chessmen Purchased?

day of week
Sun
16.5%
Mon
11.5%
Tue
12.3%
Wed
15.6%
Thu
11.7%
Fri
14.9%
Sat
17.4%
time of day
Morning
14.1%
Noon
15.2%
Afternoon
34.3%
Evening
28.9%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepperidge Farm Chessmen consumers purchase?

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Why do Pepperidge Farm Chessmen consumers try new brands?

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Where do Pepperidge Farm Chessmen consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepperidge Farm Chessmen Target Market

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Who actually buys Pepperidge Farm Chessmen? Do these consumers match the intended target market of Pepperidge Farm Chessmen?

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What motivates the target market to purchase Pepperidge Farm Chessmen?

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What other target market should Pepperidge Farm Chessmen look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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