Pepperidge Farm Chessmen Consumer Insights

Who buys Pepperidge Farm Chessmen?

A Pepperidge Farm Chessmen consumer is generally very high income, African American, and upper middle age. Pepperidge Farm Chessmen consumers are more likely to purchase Pepperidge Farm Chessmen during larger pantry stocking trips. Brands such as Cool Whip, Jello, and Archer Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Chessmen Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.88
% of Basket $ (median)
5.6%
Total Basket $ (median)
$51.55

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Chessmen Consumer Demographics

demographic
index
Female
100
Male
100
<24
73
25-34
86
35-44
102
45-54
119
55-64
95
65+
117
African American
383
Asian
159
Caucasian
73
Hispanic
117
demographic
index
Has Kids
96
No Kids
108
- $20k
106
$20k-40k
109
$40k-60k
96
$60k-80k
88
$80k-100k
101
$100k-125k
98
$125k +
110
No College
80
College
104
Adv. Degree
103

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Pepperidge Farm Chessmen Basket Affinity & Size

brand
basket affinity
Cool Whip 12.5x
Jello 9.8x
Archer Farms 6.0x
Kraft Philadelphia 5.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
354

Where is Pepperidge Farm Chessmen Purchased?

channels
index
Dollar
30
Drug
80
Food
97
Gas & Convenience
5
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.7x
Goya 1.5x
Tropicana 1.5x
Perdue 1.5x

How Did They Pay?

method
index
Cash
112
Credit
91
Debit
99
Food Stamps
131

When is Pepperidge Farm Chessmen Purchased?

day of week
Sun
16.5%
Mon
11.5%
Tue
12.3%
Wed
15.6%
Thu
11.7%
Fri
14.9%
Sat
17.4%
time of day
Morning
14.1%
Noon
15.2%
Afternoon
34.3%
Evening
28.9%
Late
7.4%

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Find Answers to Questions

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Which brands do Pepperidge Farm Chessmen consumers switch to?

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Why do consumers stop buying Pepperidge Farm Chessmen products?

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Which retailers do Pepperidge Farm Chessmen shoppers prefer to shop at?

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What motivates consumers to try Pepperidge Farm Chessmen products?

Research the Pepperidge Farm Chessmen Target Market

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Who actually buys Pepperidge Farm Chessmen? Do these consumers match the intended target market of Pepperidge Farm Chessmen?

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What motivates the target market to buy Pepperidge Farm Chessmen?

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What other target market should Pepperidge Farm Chessmen look at?

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Which other brands have a similar target market?

About Our Pepperidge Farm Chessmen Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.