Pepperidge Farm Farmhouse Consumer Insights

Who buys Pepperidge Farm Farmhouse?

A Pepperidge Farm Farmhouse consumer is generally higher income, Hispanic, and senior age. Pepperidge Farm Farmhouse consumers are more likely to purchase Pepperidge Farm Farmhouse during larger pantry stocking trips. Brands such as Boars Head, Birds Eye Steamfresh, and Thomas (Bread) also tend to be purchased in the same trip. Sample consumer insights data below.

Pepperidge Farm Farmhouse Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.09
% of Basket $ (median)
5.1%
Total Basket $ (median)
$60.16

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pepperidge Farm Farmhouse Consumer Demographics

demographic
index
Female
97
Male
133
<24
82
25-34
85
35-44
96
45-54
118
55-64
120
65+
139
African American
105
Asian
87
Caucasian
99
Hispanic
138
demographic
index
Has Kids
95
No Kids
112
- $20k
69
$20k-40k
81
$40k-60k
106
$60k-80k
75
$80k-100k
125
$100k-125k
141
$125k +
108
No College
83
College
98
Adv. Degree
130

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Pepperidge Farm Farmhouse Basket Affinity & Size

brand
basket affinity
Boars Head 10.4x
Birds Eye Steamfresh 7.0x
Thomas (Bread) 6.9x
Dannon Danimals 6.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
440

Where is Pepperidge Farm Farmhouse Purchased?

channels
index
Club
3
Drug
15
Food
193
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arnold 2.2x
Boars Head 2.1x
Goya 1.9x
Sunny Meadow 1.8x

How Did They Pay?

method
index
Cash
81
Credit
114
Debit
101
Food Stamps
80

When is Pepperidge Farm Farmhouse Purchased?

day of week
Sun
22.4%
Mon
13.4%
Tue
12.2%
Wed
10.8%
Thu
11.1%
Fri
13.3%
Sat
16.7%
time of day
Morning
14.7%
Noon
17.7%
Afternoon
34.2%
Evening
28.3%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepperidge Farm Farmhouse consumers purchase?

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Why do Pepperidge Farm Farmhouse consumers try new brands?

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Where do Pepperidge Farm Farmhouse consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepperidge Farm Farmhouse Target Market

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Who actually buys Pepperidge Farm Farmhouse? Do these consumers match the intended target market of Pepperidge Farm Farmhouse?

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What motivates the target market to purchase Pepperidge Farm Farmhouse?

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What other target market should Pepperidge Farm Farmhouse look at?

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Which other brands have a similar target market?

About Our Pepperidge Farm Farmhouse Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.