Pepperidge Farm Farmhouse Consumer Insights

Who buys Pepperidge Farm Farmhouse?

A Pepperidge Farm Farmhouse consumer is generally higher income, Hispanic, and senior age. Pepperidge Farm Farmhouse consumers are more likely to purchase Pepperidge Farm Farmhouse during larger pantry stocking trips. Brands such as Boars Head, Birds Eye Steamfresh, and Thomas (Bread) also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Farmhouse Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.09
% of Basket $ (median)
5.1%
Total Basket $ (median)
$60.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Farmhouse Consumer Demographics

demographic
index
Female
97
Male
133
<24
82
25-34
85
35-44
96
45-54
118
55-64
120
65+
139
African American
105
Asian
87
Caucasian
99
Hispanic
138
demographic
index
Has Kids
95
No Kids
112
- $20k
69
$20k-40k
81
$40k-60k
106
$60k-80k
75
$80k-100k
125
$100k-125k
141
$125k +
108
No College
83
College
98
Adv. Degree
130

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Pepperidge Farm Farmhouse Basket Affinity & Size

brand
basket affinity
Boars Head 10.4x
Birds Eye Steamfresh 7.0x
Thomas (Bread) 6.9x
Dannon Danimals 6.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
440

Where is Pepperidge Farm Farmhouse Purchased?

channels
index
Club
3
Drug
15
Food
193
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arnold 2.2x
Boars Head 2.1x
Goya 1.9x
Sunny Meadow 1.8x

How Did They Pay?

method
index
Cash
81
Credit
114
Debit
101
Food Stamps
80

When is Pepperidge Farm Farmhouse Purchased?

day of week
Sun
22.4%
Mon
13.4%
Tue
12.2%
Wed
10.8%
Thu
11.1%
Fri
13.3%
Sat
16.7%
time of day
Morning
14.7%
Noon
17.7%
Afternoon
34.2%
Evening
28.3%
Late
5.1%

Get More Pepperidge Farm Farmhouse Data

Contact us for the latest Pepperidge Farm Farmhouse consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pepperidge Farm Farmhouse consumers switch to?

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Why do consumers stop buying Pepperidge Farm Farmhouse products?

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Which retailers do Pepperidge Farm Farmhouse shoppers prefer to shop at?

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What motivates consumers to try Pepperidge Farm Farmhouse products?

Research the Pepperidge Farm Farmhouse Target Market

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Who actually buys Pepperidge Farm Farmhouse? Do these consumers match the intended target market of Pepperidge Farm Farmhouse?

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What motivates the target market to buy Pepperidge Farm Farmhouse?

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What other target market should Pepperidge Farm Farmhouse look at?

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Which other brands have a similar target market?

About Our Pepperidge Farm Farmhouse Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.