Pepperidge Farm Farmhouse Consumer Insights

Who buys Pepperidge Farm Farmhouse?

A Pepperidge Farm Farmhouse consumer is generally higher income, Hispanic, and senior age. Pepperidge Farm Farmhouse consumers are more likely to purchase Pepperidge Farm Farmhouse during larger pantry stocking trips. Brands such as Boars Head, Birds Eye Steamfresh, and Thomas (Bread) also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Farmhouse Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.09
% of Basket $ (median)
5.1%
Total Basket $ (median)
$60.16

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Farmhouse Consumer Demographics

demographic
index
Female
97
Male
133
<24
82
25-34
85
35-44
96
45-54
118
55-64
120
65+
139
African American
105
Asian
87
Caucasian
99
Hispanic
138
demographic
index
Has Kids
95
No Kids
112
- $20k
69
$20k-40k
81
$40k-60k
106
$60k-80k
75
$80k-100k
125
$100k-125k
141
$125k +
108
No College
83
College
98
Adv. Degree
130

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Pepperidge Farm Farmhouse Basket Affinity & Size

brand
basket affinity
Boars Head 10.4x
Birds Eye Steamfresh 7.0x
Thomas (Bread) 6.9x
Dannon Danimals 6.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
440

Where is Pepperidge Farm Farmhouse Purchased?

channels
index
Club
3
Drug
15
Food
193
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Arnold 2.2x
Boars Head 2.1x
Goya 1.9x
Sunny Meadow 1.8x

How Did They Pay?

method
index
Cash
81
Credit
114
Debit
101
Food Stamps
80

When is Pepperidge Farm Farmhouse Purchased?

day of week
Sun
22.4%
Mon
13.4%
Tue
12.2%
Wed
10.8%
Thu
11.1%
Fri
13.3%
Sat
16.7%
time of day
Morning
14.7%
Noon
17.7%
Afternoon
34.2%
Evening
28.3%
Late
5.1%

About Our Pepperidge Farm Farmhouse Consumer Insights

How do we know who buys Pepperidge Farm Farmhouse? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pepperidge Farm Farmhouse consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.