Pepperidge Farm Flavor Blasted Goldfish Consumer Insights

Who buys Pepperidge Farm Flavor Blasted Goldfish? A Pepperidge Farm Flavor Blasted Goldfish consumer is generally higher income, Caucasian, and lower middle age. Pepperidge Farm Flavor Blasted Goldfish consumers are more likely to purchase Pepperidge Farm Flavor Blasted Goldfish during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Dannon Danimals, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Pepperidge Farm Flavor Blasted Goldfish Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.58
% of Basket $ (median)
4.4%
Total Basket $ (median)
$103.64

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Pepperidge Farm Flavor Blasted Goldfish Consumer Demographics

demographic
index
Female
103
Male
74
<24
57
25-34
77
35-44
128
45-54
114
55-64
43
65+
28
African American
49
Asian
43
Caucasian
115
Hispanic
45
demographic
index
Has Kids
128
No Kids
37
- $20k
70
$20k-40k
73
$40k-60k
89
$60k-80k
92
$80k-100k
126
$100k-125k
135
$125k +
124
No College
87
College
102
Adv. Degree
105

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Pepperidge Farm Flavor Blasted Goldfish Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
540

Where is Pepperidge Farm Flavor Blasted Goldfish Purchased?

channels
index
Club
0
Dollar
32
Drug
17
Food
72
Gas & Convenience
5
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Totino's Pizza Rolls 1.6x
Dannon Danimals 1.6x
Kelloggs Frosted Mini Wheat 1.5x

How Did They Pay?

method
index
Cash
91
Credit
107
Debit
94
Food Stamps
151

When is Pepperidge Farm Flavor Blasted Goldfish Purchased?

day of week
Sun
19.9%
Mon
14.4%
Tue
12.5%
Wed
11.5%
Thu
12.1%
Fri
14.7%
Sat
14.8%
time of day
Morning
16.4%
Noon
17.4%
Afternoon
34.0%
Evening
26.2%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepperidge Farm Flavor Blasted Goldfish consumers purchase?

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Why do Pepperidge Farm Flavor Blasted Goldfish consumers try new brands?

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Where do Pepperidge Farm Flavor Blasted Goldfish consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Every retailer, from Big Box to Bodegas to Online.

Research the Pepperidge Farm Flavor Blasted Goldfish Target Market

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Who actually buys Pepperidge Farm Flavor Blasted Goldfish? Do these consumers match the intended target market of Pepperidge Farm Flavor Blasted Goldfish?

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What motivates the target market to purchase Pepperidge Farm Flavor Blasted Goldfish?

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What other target market should Pepperidge Farm Flavor Blasted Goldfish look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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