Pepperidge Farm Flavor Blasted Goldfish Consumer Insights

Who buys Pepperidge Farm Flavor Blasted Goldfish?

A Pepperidge Farm Flavor Blasted Goldfish consumer is generally higher income, Caucasian, and lower middle age. Pepperidge Farm Flavor Blasted Goldfish consumers are more likely to purchase Pepperidge Farm Flavor Blasted Goldfish during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Dannon Danimals, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Flavor Blasted Goldfish Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.58
% of Basket $ (median)
4.4%
Total Basket $ (median)
$103.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Flavor Blasted Goldfish Consumer Demographics

demographic
index
Female
103
Male
74
<24
57
25-34
77
35-44
128
45-54
114
55-64
43
65+
28
African American
49
Asian
43
Caucasian
115
Hispanic
45
demographic
index
Has Kids
128
No Kids
37
- $20k
70
$20k-40k
73
$40k-60k
89
$60k-80k
92
$80k-100k
126
$100k-125k
135
$125k +
124
No College
87
College
102
Adv. Degree
105

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Pepperidge Farm Flavor Blasted Goldfish Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
540

Where is Pepperidge Farm Flavor Blasted Goldfish Purchased?

channels
index
Club
0
Dollar
32
Drug
17
Food
72
Gas & Convenience
5
Mass
162
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Totino's Pizza Rolls 1.6x
Dannon Danimals 1.6x
Kelloggs Frosted Mini Wheat 1.5x

How Did They Pay?

method
index
Cash
91
Credit
107
Debit
94
Food Stamps
151

When is Pepperidge Farm Flavor Blasted Goldfish Purchased?

day of week
Sun
19.9%
Mon
14.4%
Tue
12.5%
Wed
11.5%
Thu
12.1%
Fri
14.7%
Sat
14.8%
time of day
Morning
16.4%
Noon
17.4%
Afternoon
34.0%
Evening
26.2%
Late
6.0%

Get More Pepperidge Farm Flavor Blasted Goldfish Data

Contact us for the latest Pepperidge Farm Flavor Blasted Goldfish consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pepperidge Farm Flavor Blasted Goldfish consumers switch to?

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Why do consumers stop buying Pepperidge Farm Flavor Blasted Goldfish products?

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What motivates consumers to try Pepperidge Farm Flavor Blasted Goldfish products?

Research the Pepperidge Farm Flavor Blasted Goldfish Target Market

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Who actually buys Pepperidge Farm Flavor Blasted Goldfish? Do these consumers match the intended target market of Pepperidge Farm Flavor Blasted Goldfish?

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What motivates the target market to purchase Pepperidge Farm Flavor Blasted Goldfish?

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What other target market should Pepperidge Farm Flavor Blasted Goldfish look at?

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Which other brands have a similar target market?

About Our Pepperidge Farm Flavor Blasted Goldfish Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.