Pepperidge Farm Goldfish Consumer Insights

Who buys Pepperidge Farm Goldfish?

A Pepperidge Farm Goldfish consumer is generally very high income, Caucasian, and lower middle age. Pepperidge Farm Goldfish consumers are more likely to purchase Pepperidge Farm Goldfish during larger pantry stocking trips. Brands such as Yoplait Go-Gurt, Dannon Danimals, and Cheez-It also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Goldfish Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.77
% of Basket $ (median)
4.6%
Total Basket $ (median)
$60.08

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Goldfish Consumer Demographics

demographic
index
Female
102
Male
80
<24
59
25-34
86
35-44
125
45-54
98
55-64
60
65+
52
African American
63
Asian
74
Caucasian
108
Hispanic
77
demographic
index
Has Kids
123
No Kids
49
- $20k
59
$20k-40k
72
$40k-60k
85
$60k-80k
100
$80k-100k
109
$100k-125k
130
$125k +
150
No College
73
College
101
Adv. Degree
125

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Pepperidge Farm Goldfish Basket Affinity & Size

brand
basket affinity
Yoplait Go-Gurt 4.8x
Dannon Danimals 4.8x
Cheez-It 4.4x
Quaker Chewy 4.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
456

Where is Pepperidge Farm Goldfish Purchased?

channels
index
Beauty
0
Club
160
Dollar
38
Drug
34
Food
126
Gas & Convenience
10
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.3x
Dannon Danimals 1.3x
Crayola 1.2x
Cinnamon Toast Crunch 1.2x

How Did They Pay?

method
index
Cash
79
Credit
109
Debit
104
Food Stamps
98

When is Pepperidge Farm Goldfish Purchased?

day of week
Sun
17.8%
Mon
14.1%
Tue
12.9%
Wed
12.1%
Thu
12.0%
Fri
14.9%
Sat
16.2%
time of day
Morning
16.6%
Noon
19.1%
Afternoon
34.2%
Evening
25.0%
Late
5.1%

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Find Answers to Questions

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Which brands do Pepperidge Farm Goldfish consumers switch to?

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Why do consumers stop buying Pepperidge Farm Goldfish products?

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Which retailers do Pepperidge Farm Goldfish shoppers prefer to shop at?

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What motivates consumers to try Pepperidge Farm Goldfish products?

Research the Pepperidge Farm Goldfish Target Market

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Who actually buys Pepperidge Farm Goldfish? Do these consumers match the intended target market of Pepperidge Farm Goldfish?

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What motivates the target market to buy Pepperidge Farm Goldfish?

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What other target market should Pepperidge Farm Goldfish look at?

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Which other brands have a similar target market?

About Our Pepperidge Farm Goldfish Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.