Pepperidge Farm Goldfish Colors Consumer Insights

Who buys Pepperidge Farm Goldfish Colors?

A Pepperidge Farm Goldfish Colors consumer is generally very high income, Caucasian, and lower middle age. Pepperidge Farm Goldfish Colors consumers are more likely to purchase Pepperidge Farm Goldfish Colors during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Dannon Danimals, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Goldfish Colors Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.09
% of Basket $ (median)
3.6%
Total Basket $ (median)
$57.30

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Goldfish Colors Consumer Demographics

demographic
index
Female
103
Male
72
<24
47
25-34
103
35-44
130
45-54
75
55-64
46
65+
37
African American
54
Asian
66
Caucasian
106
Hispanic
104
demographic
index
Has Kids
131
No Kids
29
- $20k
67
$20k-40k
76
$40k-60k
88
$60k-80k
104
$80k-100k
117
$100k-125k
118
$125k +
133
No College
81
College
101
Adv. Degree
117

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Pepperidge Farm Goldfish Colors Basket Affinity & Size

brand
basket affinity
Pepperidge Farm Goldfish 12.7x
Dannon Danimals 5.7x
Yoplait Go-Gurt 5.6x
YoCrunch 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
472

Where is Pepperidge Farm Goldfish Colors Purchased?

channels
index
Club
5
Dollar
47
Drug
31
Food
103
Gas & Convenience
5
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.6x
Gerber Graduates 1.6x
General Mills Lucky Charms 1.5x

How Did They Pay?

method
index
Cash
93
Credit
97
Debit
104
Food Stamps
129

When is Pepperidge Farm Goldfish Colors Purchased?

day of week
Sun
18.1%
Mon
14.4%
Tue
12.2%
Wed
12.2%
Thu
12.6%
Fri
14.6%
Sat
15.9%
time of day
Morning
17.0%
Noon
18.0%
Afternoon
33.4%
Evening
25.9%
Late
5.7%

About Our Pepperidge Farm Goldfish Colors Consumer Insights

How do we know who buys Pepperidge Farm Goldfish Colors? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pepperidge Farm Goldfish Colors consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.