Pepperidge Farm Goldfish Colors Consumer Insights

Who buys Pepperidge Farm Goldfish Colors? A Pepperidge Farm Goldfish Colors consumer is generally very high income, Caucasian, and lower middle age. Pepperidge Farm Goldfish Colors consumers are more likely to purchase Pepperidge Farm Goldfish Colors during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Dannon Danimals, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Pepperidge Farm Goldfish Colors Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.09
% of Basket $ (median)
3.6%
Total Basket $ (median)
$57.30

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Pepperidge Farm Goldfish Colors Consumer Demographics

demographic
index
Female
103
Male
72
<24
47
25-34
103
35-44
130
45-54
75
55-64
46
65+
37
African American
54
Asian
66
Caucasian
106
Hispanic
104
demographic
index
Has Kids
131
No Kids
29
- $20k
67
$20k-40k
76
$40k-60k
88
$60k-80k
104
$80k-100k
117
$100k-125k
118
$125k +
133
No College
81
College
101
Adv. Degree
117

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Pepperidge Farm Goldfish Colors Basket Affinity & Size

brand
basket affinity
Pepperidge Farm Goldfish 12.7x
Dannon Danimals 5.7x
Yoplait Go-Gurt 5.6x
YoCrunch 4.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
472

Where is Pepperidge Farm Goldfish Colors Purchased?

channels
index
Club
5
Dollar
47
Drug
31
Food
103
Gas & Convenience
5
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Yoplait Go-Gurt 1.6x
Gerber Graduates 1.6x
General Mills Lucky Charms 1.5x

How Did They Pay?

method
index
Cash
93
Credit
97
Debit
104
Food Stamps
129

When is Pepperidge Farm Goldfish Colors Purchased?

day of week
Sun
18.1%
Mon
14.4%
Tue
12.2%
Wed
12.2%
Thu
12.6%
Fri
14.6%
Sat
15.9%
time of day
Morning
17.0%
Noon
18.0%
Afternoon
33.4%
Evening
25.9%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepperidge Farm Goldfish Colors consumers purchase?

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Why do Pepperidge Farm Goldfish Colors consumers try new brands?

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Where do Pepperidge Farm Goldfish Colors consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepperidge Farm Goldfish Colors Target Market

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Who actually buys Pepperidge Farm Goldfish Colors? Do these consumers match the intended target market of Pepperidge Farm Goldfish Colors?

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What motivates the target market to purchase Pepperidge Farm Goldfish Colors?

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What other target market should Pepperidge Farm Goldfish Colors look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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