Pepperidge Farm Goldfish Grahams Consumer Insights

Who buys Pepperidge Farm Goldfish Grahams? Pepperidge Farm Goldfish Grahams consumers are generally higher income, Caucasian, and lower middle age. Pepperidge Farm Goldfish Grahams consumers are more likely to purchase Pepperidge Farm Goldfish Grahams during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Archer Farms, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

Pepperidge Farm Goldfish Grahams Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.7%
Total Basket $ (median)
$73.64

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Pepperidge Farm Goldfish Grahams Consumer Demographics

demographic
index
Female
101
Male
88
<24
62
25-34
89
35-44
126
45-54
88
55-64
64
65+
61
African American
55
Asian
74
Caucasian
106
Hispanic
86
demographic
index
Has Kids
122
No Kids
51
- $20k
75
$20k-40k
74
$40k-60k
103
$60k-80k
92
$80k-100k
112
$100k-125k
135
$125k +
112
No College
81
College
106
Adv. Degree
95

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Pepperidge Farm Goldfish Grahams Basket Affinity & Size

brand
basket affinity
Pepperidge Farm Goldfish 31.9x
Archer Farms 8.7x
Gerber Graduates 7.2x
Yoplait Go-Gurt 6.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
487

Where is Pepperidge Farm Goldfish Grahams Purchased?

channels
index
Club
0
Drug
17
Food
47
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Kelloggs Frosted Mini Wheat 1.7x
Yoplait Go-Gurt 1.7x
Gerber Graduates 1.7x

How Did They Pay?

method
index
Cash
99
Credit
90
Debit
109
Food Stamps
111

When is Pepperidge Farm Goldfish Grahams Purchased?

day of week
Sun
16.3%
Mon
13.1%
Tue
12.8%
Wed
12.7%
Thu
13.6%
Fri
15.7%
Sat
15.9%
time of day
Morning
15.2%
Noon
18.4%
Afternoon
33.2%
Evening
27.2%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepperidge Farm Goldfish Grahams consumers purchase?

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Why do Pepperidge Farm Goldfish Grahams consumers try new brands?

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Where do Pepperidge Farm Goldfish Grahams consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

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Every retailer, from Big Box to Bodegas to Online.

Research the Pepperidge Farm Goldfish Grahams Target Market

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Who actually buys Pepperidge Farm Goldfish Grahams? Do these consumers match the intended target market of Pepperidge Farm Goldfish Grahams?

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What motivates the target market to purchase Pepperidge Farm Goldfish Grahams?

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What other target market should Pepperidge Farm Goldfish Grahams look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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