Pepperidge Farm Goldfish Grahams Consumer Insights

Who buys Pepperidge Farm Goldfish Grahams?

A Pepperidge Farm Goldfish Grahams consumer is generally higher income, Caucasian, and lower middle age. Pepperidge Farm Goldfish Grahams consumers are more likely to purchase Pepperidge Farm Goldfish Grahams during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Archer Farms, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Goldfish Grahams Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.98
% of Basket $ (median)
2.7%
Total Basket $ (median)
$73.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Goldfish Grahams Consumer Demographics

demographic
index
Female
101
Male
88
<24
62
25-34
89
35-44
126
45-54
88
55-64
64
65+
61
African American
55
Asian
74
Caucasian
106
Hispanic
86
demographic
index
Has Kids
122
No Kids
51
- $20k
75
$20k-40k
74
$40k-60k
103
$60k-80k
92
$80k-100k
112
$100k-125k
135
$125k +
112
No College
81
College
106
Adv. Degree
95

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Pepperidge Farm Goldfish Grahams Basket Affinity & Size

brand
basket affinity
Pepperidge Farm Goldfish 31.9x
Archer Farms 8.7x
Gerber Graduates 7.2x
Yoplait Go-Gurt 6.6x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
487

Where is Pepperidge Farm Goldfish Grahams Purchased?

channels
index
Club
0
Drug
17
Food
47
Mass
182
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.8x
Kelloggs Frosted Mini Wheat 1.7x
Yoplait Go-Gurt 1.7x
Gerber Graduates 1.7x

How Did They Pay?

method
index
Cash
99
Credit
90
Debit
109
Food Stamps
111

When is Pepperidge Farm Goldfish Grahams Purchased?

day of week
Sun
16.3%
Mon
13.1%
Tue
12.8%
Wed
12.7%
Thu
13.6%
Fri
15.7%
Sat
15.9%
time of day
Morning
15.2%
Noon
18.4%
Afternoon
33.2%
Evening
27.2%
Late
5.9%

Get More Pepperidge Farm Goldfish Grahams Data

Contact us for the latest Pepperidge Farm Goldfish Grahams consumer demographic and purchase data.

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Who actually buys Pepperidge Farm Goldfish Grahams? Do these consumers match the intended target market of Pepperidge Farm Goldfish Grahams?

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About Our Pepperidge Farm Goldfish Grahams Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.