Pepperidge Farm Goldfish Puffs Consumer Insights

Who buys Pepperidge Farm Goldfish Puffs?

A Pepperidge Farm Goldfish Puffs consumer is generally slightly higher income, Asian, and lower middle age. Pepperidge Farm Goldfish Puffs consumers are more likely to purchase Pepperidge Farm Goldfish Puffs during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Dannon Danimals, and YoCrunch also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Goldfish Puffs Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.48
% of Basket $ (median)
4.1%
Total Basket $ (median)
$60.09

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Goldfish Puffs Consumer Demographics

demographic
index
Female
102
Male
83
<24
88
25-34
108
35-44
116
45-54
86
55-64
57
65+
28
African American
86
Asian
108
Caucasian
103
Hispanic
68
demographic
index
Has Kids
117
No Kids
61
- $20k
102
$20k-40k
88
$40k-60k
103
$60k-80k
97
$80k-100k
116
$100k-125k
103
$125k +
95
No College
95
College
103
Adv. Degree
91

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Pepperidge Farm Goldfish Puffs Basket Affinity & Size

brand
basket affinity
Pepperidge Farm Goldfish 9.1x
Dannon Danimals 6.6x
YoCrunch 5.5x
Archer Farms 5.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
415

Where is Pepperidge Farm Goldfish Puffs Purchased?

channels
index
Club
10
Dollar
17
Drug
64
Food
114
Gas & Convenience
11
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Yoplait Light 1.5x
General Mills Fiber One 1.5x
Huggies 1.5x

How Did They Pay?

method
index
Cash
103
Credit
89
Debit
99
Food Stamps
148

When is Pepperidge Farm Goldfish Puffs Purchased?

day of week
Sun
17.6%
Mon
13.6%
Tue
12.4%
Wed
12.8%
Thu
12.0%
Fri
15.1%
Sat
16.4%
time of day
Morning
15.8%
Noon
18.2%
Afternoon
32.6%
Evening
26.5%
Late
6.8%

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Find Answers to Questions

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Which brands do Pepperidge Farm Goldfish Puffs consumers switch to?

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Why do consumers stop buying Pepperidge Farm Goldfish Puffs products?

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What motivates consumers to try Pepperidge Farm Goldfish Puffs products?

Research the Pepperidge Farm Goldfish Puffs Target Market

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Who actually buys Pepperidge Farm Goldfish Puffs? Do these consumers match the intended target market of Pepperidge Farm Goldfish Puffs?

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What other target market should Pepperidge Farm Goldfish Puffs look at?

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About Our Pepperidge Farm Goldfish Puffs Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.