Pepperidge Farm Goldfish Puffs Consumer Insights

Who buys Pepperidge Farm Goldfish Puffs? A Pepperidge Farm Goldfish Puffs consumer is generally slightly higher income, Asian, and lower middle age. Pepperidge Farm Goldfish Puffs consumers are more likely to purchase Pepperidge Farm Goldfish Puffs during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Dannon Danimals, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Pepperidge Farm Goldfish Puffs Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
4.1%
Total Basket $ (median)
$60.09

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Pepperidge Farm Goldfish Puffs Consumer Demographics

demographic
index
Female
102
Male
83
<24
88
25-34
108
35-44
116
45-54
86
55-64
57
65+
28
African American
86
Asian
108
Caucasian
103
Hispanic
68
demographic
index
Has Kids
117
No Kids
61
- $20k
102
$20k-40k
88
$40k-60k
103
$60k-80k
97
$80k-100k
116
$100k-125k
103
$125k +
95
No College
95
College
103
Adv. Degree
91

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Pepperidge Farm Goldfish Puffs Basket Affinity & Size

brand
basket affinity
Pepperidge Farm Goldfish 9.1x
Dannon Danimals 6.6x
YoCrunch 5.5x
Archer Farms 5.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
415

Where is Pepperidge Farm Goldfish Puffs Purchased?

channels
index
Club
10
Dollar
17
Drug
64
Food
114
Gas & Convenience
11
Mass
122
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 1.7x
Yoplait Light 1.5x
General Mills Fiber One 1.5x
Huggies 1.5x

How Did They Pay?

method
index
Cash
103
Credit
89
Debit
99
Food Stamps
148

When is Pepperidge Farm Goldfish Puffs Purchased?

day of week
Sun
17.6%
Mon
13.6%
Tue
12.4%
Wed
12.8%
Thu
12.0%
Fri
15.1%
Sat
16.4%
time of day
Morning
15.8%
Noon
18.2%
Afternoon
32.6%
Evening
26.5%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepperidge Farm Goldfish Puffs consumers purchase?

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Why do Pepperidge Farm Goldfish Puffs consumers try new brands?

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Where do Pepperidge Farm Goldfish Puffs consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepperidge Farm Goldfish Puffs Target Market

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Who actually buys Pepperidge Farm Goldfish Puffs? Do these consumers match the intended target market of Pepperidge Farm Goldfish Puffs?

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What motivates the target market to purchase Pepperidge Farm Goldfish Puffs?

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What other target market should Pepperidge Farm Goldfish Puffs look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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