Pepperidge Farm Milano Consumer Insights

Who buys Pepperidge Farm Milano? A Pepperidge Farm Milano consumer is generally very high income, Asian, and senior age. Pepperidge Farm Milano consumers are more likely to purchase Pepperidge Farm Milano during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Archer Farms, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. Sample consumer insights data below.

Pepperidge Farm Milano Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.1%
Total Basket $ (median)
$49.07

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pepperidge Farm Milano Consumer Demographics

demographic
index
Female
100
Male
105
<24
109
25-34
85
35-44
100
45-54
118
55-64
95
65+
127
African American
63
Asian
201
Caucasian
88
Hispanic
121
demographic
index
Has Kids
101
No Kids
99
- $20k
98
$20k-40k
90
$40k-60k
95
$60k-80k
92
$80k-100k
97
$100k-125k
99
$125k +
139
No College
81
College
104
Adv. Degree
101

Understand Pepperidge Farm Milano Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pepperidge Farm Milano Basket Affinity & Size

brand
basket affinity
Pepperidge Farm Goldfish 5.1x
Archer Farms 4.7x
Nabisco Chips Ahoy! 4.5x
Nabisco Oreo 4.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
368

Where is Pepperidge Farm Milano Purchased?

channels
index
Beauty
2
Club
23
Dollar
2
Drug
79
Food
143
Gas & Convenience
14
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.5x
Goya 1.4x
Smart Balance 1.4x
Skippy 1.4x

How Did They Pay?

method
index
Cash
110
Credit
103
Debit
89
Food Stamps
121

When is Pepperidge Farm Milano Purchased?

day of week
Sun
18.0%
Mon
13.3%
Tue
12.6%
Wed
13.1%
Thu
12.8%
Fri
14.5%
Sat
15.6%
time of day
Morning
14.1%
Noon
16.0%
Afternoon
33.6%
Evening
28.7%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Pepperidge Farm Milano consumers purchase?

check mark

Why do Pepperidge Farm Milano consumers try new brands?

check mark

Where do Pepperidge Farm Milano consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepperidge Farm Milano Target Market

Arrow and target

Who actually buys Pepperidge Farm Milano? Do these consumers match the intended target market of Pepperidge Farm Milano?

Thought bubble

What motivates the target market to purchase Pepperidge Farm Milano?

magnifying glass

What other target market should Pepperidge Farm Milano look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us