Pepperidge Farm Sausalito Consumer Insights

Who buys Pepperidge Farm Sausalito?

A Pepperidge Farm Sausalito consumer is generally very low income, African American, and senior age. Pepperidge Farm Sausalito consumers are more likely to purchase Pepperidge Farm Sausalito during larger pantry stocking trips. Brands such as Smart Balance, Kellogg's, and Hellmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Sausalito Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.88
% of Basket $ (median)
4.6%
Total Basket $ (median)
$63.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Sausalito Consumer Demographics

demographic
index
Female
94
Male
156
<24
75
25-34
97
35-44
77
45-54
109
55-64
169
65+
230
African American
122
Asian
113
Caucasian
95
Hispanic
99
demographic
index
Has Kids
82
No Kids
141
- $20k
143
$20k-40k
92
$40k-60k
93
$60k-80k
96
$80k-100k
116
$100k-125k
78
$125k +
106
No College
105
College
96
Adv. Degree
114

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Pepperidge Farm Sausalito Basket Affinity & Size

brand
basket affinity
Smart Balance 8.0x
Kellogg's 5.4x
Hellmann's 5.3x
Lean Cuisine 5.0x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
414

Where is Pepperidge Farm Sausalito Purchased?

channels
index
Dollar
19
Drug
141
Food
144
Gas & Convenience
8
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.7x
Boars Head 1.6x
Smart Balance 1.6x
Maxwell House 1.6x

How Did They Pay?

method
index
Cash
137
Credit
95
Debit
82
Food Stamps
129

When is Pepperidge Farm Sausalito Purchased?

day of week
Sun
18.6%
Mon
13.8%
Tue
12.3%
Wed
11.7%
Thu
13.8%
Fri
14.0%
Sat
15.8%
time of day
Morning
13.1%
Noon
15.6%
Afternoon
33.8%
Evening
29.6%
Late
7.9%

Get More Pepperidge Farm Sausalito Data

Contact us for the latest Pepperidge Farm Sausalito consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pepperidge Farm Sausalito consumers switch to?

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Why do consumers stop buying Pepperidge Farm Sausalito products?

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Which retailers do Pepperidge Farm Sausalito shoppers prefer to shop at?

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What motivates consumers to try Pepperidge Farm Sausalito products?

Research the Pepperidge Farm Sausalito Target Market

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Who actually buys Pepperidge Farm Sausalito? Do these consumers match the intended target market of Pepperidge Farm Sausalito?

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What motivates the target market to buy Pepperidge Farm Sausalito?

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What other target market should Pepperidge Farm Sausalito look at?

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Which other brands have a similar target market?

About Our Pepperidge Farm Sausalito Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.