Pepperidge Farm Sweet & Simple Consumer Insights

Who buys Pepperidge Farm Sweet & Simple? Pepperidge Farm Sweet & Simple consumers are generally very high income, Asian, and senior age. Pepperidge Farm Sweet & Simple consumers are more likely to purchase Pepperidge Farm Sweet & Simple during larger pantry stocking trips. Brands such as Archer Farms, Pepperidge Farm Goldfish, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Pepperidge Farm Sweet & Simple Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.88
% of Basket $ (median)
5.1%
Total Basket $ (median)
$56.68

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  • Attitudinal surveys
  • Recent demographic data

Pepperidge Farm Sweet & Simple Consumer Demographics

demographic
index
Female
99
Male
105
<24
103
25-34
80
35-44
97
45-54
107
55-64
141
65+
169
African American
95
Asian
136
Caucasian
93
Hispanic
133
demographic
index
Has Kids
90
No Kids
122
- $20k
87
$20k-40k
99
$40k-60k
92
$60k-80k
81
$80k-100k
103
$100k-125k
116
$125k +
134
No College
79
College
100
Adv. Degree
126

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Pepperidge Farm Sweet & Simple Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
380

Where is Pepperidge Farm Sweet & Simple Purchased?

channels
index
Club
1
Dollar
2
Drug
21
Food
114
Mass
131
regions
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What Else Do They Buy?

brand
household affinity
Boars Head 1.7x
Entenmann's 1.6x
Archer Farms 1.5x
Goya 1.5x

How Did They Pay?

method
index
Cash
98
Credit
103
Debit
95
Food Stamps
110

When is Pepperidge Farm Sweet & Simple Purchased?

day of week
Sun
17.0%
Mon
12.6%
Tue
11.9%
Wed
13.5%
Thu
12.8%
Fri
15.4%
Sat
16.8%
time of day
Morning
13.7%
Noon
17.0%
Afternoon
35.6%
Evening
25.9%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepperidge Farm Sweet & Simple consumers purchase?

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Why do Pepperidge Farm Sweet & Simple consumers try new brands?

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Where do Pepperidge Farm Sweet & Simple consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepperidge Farm Sweet & Simple Target Market

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Who actually buys Pepperidge Farm Sweet & Simple? Do these consumers match the intended target market of Pepperidge Farm Sweet & Simple?

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What motivates the target market to purchase Pepperidge Farm Sweet & Simple?

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What other target market should Pepperidge Farm Sweet & Simple look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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