Pepperidge Farm Sweet & Simple Consumer Insights

Who buys Pepperidge Farm Sweet & Simple?

A Pepperidge Farm Sweet & Simple consumer is generally very high income, Asian, and senior age. Pepperidge Farm Sweet & Simple consumers are more likely to purchase Pepperidge Farm Sweet & Simple during larger pantry stocking trips. Brands such as Archer Farms, Pepperidge Farm Goldfish, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Sweet & Simple Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.88
% of Basket $ (median)
5.1%
Total Basket $ (median)
$56.68

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Sweet & Simple Consumer Demographics

demographic
index
Female
99
Male
105
<24
103
25-34
80
35-44
97
45-54
107
55-64
141
65+
169
African American
95
Asian
136
Caucasian
93
Hispanic
133
demographic
index
Has Kids
90
No Kids
122
- $20k
87
$20k-40k
99
$40k-60k
92
$60k-80k
81
$80k-100k
103
$100k-125k
116
$125k +
134
No College
79
College
100
Adv. Degree
126

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Pepperidge Farm Sweet & Simple Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
380

Where is Pepperidge Farm Sweet & Simple Purchased?

channels
index
Club
1
Dollar
2
Drug
21
Food
114
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.7x
Entenmann's 1.6x
Archer Farms 1.5x
Goya 1.5x

How Did They Pay?

method
index
Cash
98
Credit
103
Debit
95
Food Stamps
110

When is Pepperidge Farm Sweet & Simple Purchased?

day of week
Sun
17.0%
Mon
12.6%
Tue
11.9%
Wed
13.5%
Thu
12.8%
Fri
15.4%
Sat
16.8%
time of day
Morning
13.7%
Noon
17.0%
Afternoon
35.6%
Evening
25.9%
Late
7.8%

Get More Pepperidge Farm Sweet & Simple Data

Contact us for the latest Pepperidge Farm Sweet & Simple consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pepperidge Farm Sweet & Simple consumers switch to?

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Why do consumers stop buying Pepperidge Farm Sweet & Simple products?

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Which retailers do Pepperidge Farm Sweet & Simple shoppers prefer to shop at?

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What motivates consumers to try Pepperidge Farm Sweet & Simple products?

Research the Pepperidge Farm Sweet & Simple Target Market

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Who actually buys Pepperidge Farm Sweet & Simple? Do these consumers match the intended target market of Pepperidge Farm Sweet & Simple?

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What motivates the target market to buy Pepperidge Farm Sweet & Simple?

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What other target market should Pepperidge Farm Sweet & Simple look at?

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Which other brands have a similar target market?

About Our Pepperidge Farm Sweet & Simple Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.