Pepperidge Farm Tahoe Consumer Insights

Who buys Pepperidge Farm Tahoe?

A Pepperidge Farm Tahoe consumer is generally very low income, Asian, and adolescent age. Pepperidge Farm Tahoe consumers are more likely to purchase Pepperidge Farm Tahoe during larger pantry stocking trips. Brands such as Smart Balance, Nabisco Triscuit, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. See sample consumer insights data below.

Pepperidge Farm Tahoe Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.88
% of Basket $ (median)
5.4%
Total Basket $ (median)
$53.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepperidge Farm Tahoe Consumer Demographics

demographic
index
Female
98
Male
121
<24
168
25-34
95
35-44
80
45-54
102
55-64
165
65+
159
African American
159
Asian
164
Caucasian
84
Hispanic
149
demographic
index
Has Kids
80
No Kids
144
- $20k
133
$20k-40k
125
$40k-60k
111
$60k-80k
109
$80k-100k
74
$100k-125k
67
$125k +
74
No College
108
College
101
Adv. Degree
83

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Pepperidge Farm Tahoe Basket Affinity & Size

brand
basket affinity
Smart Balance 7.8x
Nabisco Triscuit 7.3x
Reese's Peanut Butter Cups 6.0x
Bertolli 5.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
374

Where is Pepperidge Farm Tahoe Purchased?

channels
index
Club
4
Drug
59
Food
131
Gas & Convenience
343
Mass
101
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.8x
Arizona (Beverage) 1.6x
Taylor Farms 1.6x
Nutella 1.6x

How Did They Pay?

method
index
Cash
104
Credit
91
Debit
102
Food Stamps
142

When is Pepperidge Farm Tahoe Purchased?

day of week
Sun
14.4%
Mon
12.2%
Tue
12.6%
Wed
11.9%
Thu
12.5%
Fri
17.7%
Sat
18.7%
time of day
Morning
10.9%
Noon
15.5%
Afternoon
36.4%
Evening
28.7%
Late
8.4%

Get More Pepperidge Farm Tahoe Data

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Find Answers to Questions

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Which brands do Pepperidge Farm Tahoe consumers switch to?

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Why do consumers stop buying Pepperidge Farm Tahoe products?

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Which retailers do Pepperidge Farm Tahoe shoppers prefer to shop at?

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What motivates consumers to try Pepperidge Farm Tahoe products?

Research the Pepperidge Farm Tahoe Target Market

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Who actually buys Pepperidge Farm Tahoe? Do these consumers match the intended target market of Pepperidge Farm Tahoe?

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What motivates the target market to buy Pepperidge Farm Tahoe?

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What other target market should Pepperidge Farm Tahoe look at?

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Which other brands have a similar target market?

About Our Pepperidge Farm Tahoe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.