Pepsi Consumer Insights

Who buys Pepsi?

A Pepsi consumer is generally very low income, Caucasian, and older age. Pepsi consumers are more likely to purchase Pepsi during larger pantry stocking trips. Brands such as Mountain Dew, Dr. Pepper, and 7Up also tend to be purchased in the same trip. Sample consumer insights data below.

Pepsi Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
9.8%
Total Basket $ (median)
$30.56

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pepsi Consumer Demographics

demographic
index
Female
99
Male
105
<24
101
25-34
91
35-44
93
45-54
113
55-64
128
65+
105
African American
73
Asian
64
Caucasian
108
Hispanic
74
demographic
index
Has Kids
95
No Kids
112
- $20k
130
$20k-40k
116
$40k-60k
111
$60k-80k
103
$80k-100k
90
$100k-125k
81
$125k +
66
No College
140
College
96
Adv. Degree
74

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Pepsi Basket Affinity & Size

brand
basket affinity
Mountain Dew 10.0x
Dr. Pepper 6.0x
7Up 4.9x
Diet Mountain Dew 4.9x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
262

Where is Pepsi Purchased?

channels
index
Beauty
1
Club
55
Dollar
184
Drug
108
Food
140
Gas & Convenience
211
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.3x
Marlboro 1.3x
Monster Energy 1.2x
Hawaiian Punch 1.2x

How Did They Pay?

method
index
Cash
131
Credit
83
Debit
94
Food Stamps
156

When is Pepsi Purchased?

day of week
Sun
16.5%
Mon
12.3%
Tue
12.0%
Wed
12.2%
Thu
12.7%
Fri
16.5%
Sat
17.8%
time of day
Morning
15.3%
Noon
16.3%
Afternoon
34.8%
Evening
27.1%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepsi consumers purchase?

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Why do Pepsi consumers try new brands?

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Where do Pepsi consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepsi Target Market

Arrow and target

Who actually buys Pepsi? Do these consumers match the intended target market of Pepsi?

Thought bubble

What motivates the target market to purchase Pepsi?

magnifying glass

What other target market should Pepsi look at?

venn diagram

Which other brands have a similar target market?

About Our Pepsi Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.