Pepsi Consumer Insights

Who buys Pepsi?

A Pepsi consumer is generally very low income, Caucasian, and older age. Pepsi consumers are more likely to purchase Pepsi during larger pantry stocking trips. Brands such as Mountain Dew, Dr. Pepper, and 7Up also tend to be purchased in the same trip. See sample consumer insights data below.

Pepsi Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
9.8%
Total Basket $ (median)
$30.56

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepsi Consumer Demographics

demographic
index
Female
99
Male
105
<24
101
25-34
91
35-44
93
45-54
113
55-64
128
65+
105
African American
73
Asian
64
Caucasian
108
Hispanic
74
demographic
index
Has Kids
95
No Kids
112
- $20k
130
$20k-40k
116
$40k-60k
111
$60k-80k
103
$80k-100k
90
$100k-125k
81
$125k +
66
No College
140
College
96
Adv. Degree
74

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Pepsi Basket Affinity & Size

brand
basket affinity
Mountain Dew 10.0x
Dr. Pepper 6.0x
7Up 4.9x
Diet Mountain Dew 4.9x
basket size
index
Urgent Need (1-2 Items)
22
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
262

Where is Pepsi Purchased?

channels
index
Beauty
1
Club
55
Dollar
184
Drug
108
Food
140
Gas & Convenience
211
Mass
73
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.3x
Marlboro 1.3x
Monster Energy 1.2x
Hawaiian Punch 1.2x

How Did They Pay?

method
index
Cash
131
Credit
83
Debit
94
Food Stamps
156

When is Pepsi Purchased?

day of week
Sun
16.5%
Mon
12.3%
Tue
12.0%
Wed
12.2%
Thu
12.7%
Fri
16.5%
Sat
17.8%
time of day
Morning
15.3%
Noon
16.3%
Afternoon
34.8%
Evening
27.1%
Late
6.4%

About Our Pepsi Consumer Insights

How do we know who buys Pepsi? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pepsi consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.