Pepsi Max Consumer Insights

Who buys Pepsi Max?

A Pepsi Max consumer is generally lower income, Caucasian, and upper middle age. Pepsi Max consumers are more likely to purchase Pepsi Max during larger pantry stocking trips. Brands such as Diet Mountain Dew, Diet Pepsi, and Diet Dr Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Pepsi Max Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.8%
Total Basket $ (median)
$38.69

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepsi Max Consumer Demographics

demographic
index
Female
93
Male
172
<24
44
25-34
97
35-44
84
45-54
132
55-64
131
65+
109
African American
37
Asian
39
Caucasian
113
Hispanic
57
demographic
index
Has Kids
84
No Kids
135
- $20k
115
$20k-40k
118
$40k-60k
102
$60k-80k
98
$80k-100k
95
$100k-125k
95
$125k +
77
No College
118
College
99
Adv. Degree
84

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Pepsi Max Basket Affinity & Size

brand
basket affinity
Diet Mountain Dew 11.1x
Diet Pepsi 9.6x
Diet Dr Pepper 6.8x
Weight Watchers Smart Ones 4.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
331

Where is Pepsi Max Purchased?

channels
index
Dollar
122
Drug
70
Food
99
Gas & Convenience
64
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.3x
Diet Dr Pepper 2.1x
Coca-Cola Zero 2.1x
Diet Pepsi 1.9x

How Did They Pay?

method
index
Cash
105
Credit
96
Debit
104
Food Stamps
92

When is Pepsi Max Purchased?

day of week
Sun
17.0%
Mon
13.1%
Tue
11.6%
Wed
11.7%
Thu
13.0%
Fri
15.0%
Sat
18.5%
time of day
Morning
17.1%
Noon
15.4%
Afternoon
32.2%
Evening
27.3%
Late
7.9%

Get More Pepsi Max Data

Contact us for the latest Pepsi Max consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pepsi Max consumers switch to?

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Why do consumers stop buying Pepsi Max products?

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Which retailers do Pepsi Max shoppers prefer to shop at?

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What motivates consumers to try Pepsi Max products?

Research the Pepsi Max Target Market

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Who actually buys Pepsi Max? Do these consumers match the intended target market of Pepsi Max?

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What motivates the target market to buy Pepsi Max?

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What other target market should Pepsi Max look at?

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Which other brands have a similar target market?

About Our Pepsi Max Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.