Pepsi Max Consumer Insights

Who buys Pepsi Max? A Pepsi Max consumer is generally lower income, Caucasian, and upper middle age. Pepsi Max consumers are more likely to purchase Pepsi Max during larger pantry stocking trips. Brands such as Diet Mountain Dew, Diet Pepsi, and Diet Dr Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Pepsi Max Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.8%
Total Basket $ (median)
$38.69

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pepsi Max Consumer Demographics

demographic
index
Female
93
Male
172
<24
44
25-34
97
35-44
84
45-54
132
55-64
131
65+
109
African American
37
Asian
39
Caucasian
113
Hispanic
57
demographic
index
Has Kids
84
No Kids
135
- $20k
115
$20k-40k
118
$40k-60k
102
$60k-80k
98
$80k-100k
95
$100k-125k
95
$125k +
77
No College
118
College
99
Adv. Degree
84

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Pepsi Max Basket Affinity & Size

brand
basket affinity
Diet Mountain Dew 11.1x
Diet Pepsi 9.6x
Diet Dr Pepper 6.8x
Weight Watchers Smart Ones 4.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
331

Where is Pepsi Max Purchased?

channels
index
Dollar
122
Drug
70
Food
99
Gas & Convenience
64
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.3x
Diet Dr Pepper 2.1x
Coca-Cola Zero 2.1x
Diet Pepsi 1.9x

How Did They Pay?

method
index
Cash
105
Credit
96
Debit
104
Food Stamps
92

When is Pepsi Max Purchased?

day of week
Sun
17.0%
Mon
13.1%
Tue
11.6%
Wed
11.7%
Thu
13.0%
Fri
15.0%
Sat
18.5%
time of day
Morning
17.1%
Noon
15.4%
Afternoon
32.2%
Evening
27.3%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepsi Max consumers purchase?

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Why do Pepsi Max consumers try new brands?

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Where do Pepsi Max consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepsi Max Target Market

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Who actually buys Pepsi Max? Do these consumers match the intended target market of Pepsi Max?

Thought bubble

What motivates the target market to purchase Pepsi Max?

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What other target market should Pepsi Max look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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