Pepsi Next Consumer Insights

Who buys Pepsi Next?

A Pepsi Next consumer is generally slightly lower income, Caucasian, and senior age. Pepsi Next consumers are more likely to purchase Pepsi Next during larger pantry stocking trips. Brands such as Diet Pepsi, Diet Mountain Dew, and A&W also tend to be purchased in the same trip. See sample consumer insights data below.

Pepsi Next Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepsi Next Consumer Demographics

demographic
index
Female
100
Male
98
<24
114
25-34
104
35-44
97
45-54
98
55-64
87
65+
144
African American
54
Asian
72
Caucasian
106
Hispanic
96
demographic
index
Has Kids
91
No Kids
121
- $20k
73
$20k-40k
122
$40k-60k
123
$60k-80k
85
$80k-100k
107
$100k-125k
79
$125k +
84
No College
129
College
97
Adv. Degree
81

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Pepsi Next Basket Affinity & Size

brand
basket affinity
Diet Pepsi 11.4x
Diet Mountain Dew 7.3x
A&W 6.4x
Diet Dr Pepper 6.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
329

Where is Pepsi Next Purchased?

channels
index
Club
9
Dollar
70
Drug
128
Food
150
Gas & Convenience
64
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.9x
Diet Mountain Dew 1.9x
Diet Dr Pepper 1.8x
Marlboro Gold Pack 1.8x

How Did They Pay?

method
index
Cash
111
Credit
93
Debit
98
Food Stamps
128

When is Pepsi Next Purchased?

day of week
Sun
17.1%
Mon
12.0%
Tue
12.8%
Wed
12.2%
Thu
12.6%
Fri
16.2%
Sat
17.0%
time of day
Morning
15.3%
Noon
15.1%
Afternoon
33.6%
Evening
28.8%
Late
7.2%

About Our Pepsi Next Consumer Insights

How do we know who buys Pepsi Next? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pepsi Next consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.