Pepsi Next Consumer Insights

Who buys Pepsi Next?

A Pepsi Next consumer is generally slightly lower income, Caucasian, and senior age. Pepsi Next consumers are more likely to purchase Pepsi Next during larger pantry stocking trips. Brands such as Diet Pepsi, Diet Mountain Dew, and A&W also tend to be purchased in the same trip. See sample consumer insights data below.

Pepsi Next Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.66

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepsi Next Consumer Demographics

demographic
index
Female
100
Male
98
<24
114
25-34
104
35-44
97
45-54
98
55-64
87
65+
144
African American
54
Asian
72
Caucasian
106
Hispanic
96
demographic
index
Has Kids
91
No Kids
121
- $20k
73
$20k-40k
122
$40k-60k
123
$60k-80k
85
$80k-100k
107
$100k-125k
79
$125k +
84
No College
129
College
97
Adv. Degree
81

Understand Pepsi Next Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pepsi Next Basket Affinity & Size

brand
basket affinity
Diet Pepsi 11.4x
Diet Mountain Dew 7.3x
A&W 6.4x
Diet Dr Pepper 6.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
329

Where is Pepsi Next Purchased?

channels
index
Club
9
Dollar
70
Drug
128
Food
150
Gas & Convenience
64
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.9x
Diet Mountain Dew 1.9x
Diet Dr Pepper 1.8x
Marlboro Gold Pack 1.8x

How Did They Pay?

method
index
Cash
111
Credit
93
Debit
98
Food Stamps
128

When is Pepsi Next Purchased?

day of week
Sun
17.1%
Mon
12.0%
Tue
12.8%
Wed
12.2%
Thu
12.6%
Fri
16.2%
Sat
17.0%
time of day
Morning
15.3%
Noon
15.1%
Afternoon
33.6%
Evening
28.8%
Late
7.2%

Get More Pepsi Next Data

Contact us for the latest Pepsi Next consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Pepsi Next consumers switch to?

Stop sign

Why do consumers stop buying Pepsi Next products?

Store front

Which retailers do Pepsi Next shoppers prefer to shop at?

Sale sign

What motivates consumers to try Pepsi Next products?

Research the Pepsi Next Target Market

Arrow and target

Who actually buys Pepsi Next? Do these consumers match the intended target market of Pepsi Next?

Thought bubble

What motivates the target market to purchase Pepsi Next?

Magnifying glass

What other target market should Pepsi Next look at?

Venn diagram

Which other brands have a similar target market?

About Our Pepsi Next Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.