Pepsi Next Consumer Insights

Who buys Pepsi Next? A Pepsi Next consumer is generally slightly lower income, Caucasian, and senior age. Pepsi Next consumers are more likely to purchase Pepsi Next during larger pantry stocking trips. Brands such as Diet Pepsi, Diet Mountain Dew, and A&W also tend to be purchased in the same trip. Sample consumer insights data below.

Pepsi Next Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.66

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pepsi Next Consumer Demographics

demographic
index
Female
100
Male
98
<24
114
25-34
104
35-44
97
45-54
98
55-64
87
65+
144
African American
54
Asian
72
Caucasian
106
Hispanic
96
demographic
index
Has Kids
91
No Kids
121
- $20k
73
$20k-40k
122
$40k-60k
123
$60k-80k
85
$80k-100k
107
$100k-125k
79
$125k +
84
No College
129
College
97
Adv. Degree
81

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Pepsi Next Basket Affinity & Size

brand
basket affinity
Diet Pepsi 11.4x
Diet Mountain Dew 7.3x
A&W 6.4x
Diet Dr Pepper 6.2x
basket size
index
Urgent Need (1-2 Items)
14
Express Lane (3-10 Items)
70
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
329

Where is Pepsi Next Purchased?

channels
index
Club
9
Dollar
70
Drug
128
Food
150
Gas & Convenience
64
Mass
83
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.9x
Diet Mountain Dew 1.9x
Diet Dr Pepper 1.8x
Marlboro Gold Pack 1.8x

How Did They Pay?

method
index
Cash
111
Credit
93
Debit
98
Food Stamps
128

When is Pepsi Next Purchased?

day of week
Sun
17.1%
Mon
12.0%
Tue
12.8%
Wed
12.2%
Thu
12.6%
Fri
16.2%
Sat
17.0%
time of day
Morning
15.3%
Noon
15.1%
Afternoon
33.6%
Evening
28.8%
Late
7.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepsi Next consumers purchase?

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Why do Pepsi Next consumers try new brands?

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Where do Pepsi Next consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepsi Next Target Market

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Who actually buys Pepsi Next? Do these consumers match the intended target market of Pepsi Next?

Thought bubble

What motivates the target market to purchase Pepsi Next?

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What other target market should Pepsi Next look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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