Pepsi Real Sugar Consumer Insights

Who buys Pepsi Real Sugar? Pepsi Real Sugar consumers are generally very low income, Caucasian, and upper middle age. Pepsi Real Sugar consumers are more likely to purchase Pepsi Real Sugar during larger pantry stocking trips. Brands such as Mountain Dew, 7Up, and Dr. Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Pepsi Real Sugar Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.4%
Total Basket $ (median)
$40.63

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  • Attitudinal surveys
  • Recent demographic data

Pepsi Real Sugar Consumer Demographics

demographic
index
Female
97
Male
129
<24
103
25-34
101
35-44
94
45-54
121
55-64
85
65+
61
African American
96
Asian
51
Caucasian
107
Hispanic
88
demographic
index
Has Kids
99
No Kids
102
- $20k
147
$20k-40k
122
$40k-60k
123
$60k-80k
94
$80k-100k
84
$100k-125k
69
$125k +
58
No College
124
College
100
Adv. Degree
71

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Pepsi Real Sugar Basket Affinity & Size

brand
basket affinity
Mountain Dew 5.0x
7Up 4.3x
Dr. Pepper 4.3x
Totino's Pizza Rolls 4.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
327

Where is Pepsi Real Sugar Purchased?

channels
index
Club
6
Dollar
193
Drug
66
Food
121
Gas & Convenience
161
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Marlboro Gold Pack 1.5x
Red Bull 1.4x
A&W 1.4x

How Did They Pay?

method
index
Cash
130
Credit
84
Debit
95
Food Stamps
158

When is Pepsi Real Sugar Purchased?

day of week
Sun
16.0%
Mon
11.8%
Tue
11.5%
Wed
12.5%
Thu
12.3%
Fri
16.1%
Sat
19.7%
time of day
Morning
12.3%
Noon
15.8%
Afternoon
35.6%
Evening
27.9%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepsi Real Sugar consumers purchase?

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Why do Pepsi Real Sugar consumers try new brands?

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Where do Pepsi Real Sugar consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepsi Real Sugar Target Market

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Who actually buys Pepsi Real Sugar? Do these consumers match the intended target market of Pepsi Real Sugar?

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What motivates the target market to purchase Pepsi Real Sugar?

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What other target market should Pepsi Real Sugar look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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