Pepsi Real Sugar Consumer Insights

Who buys Pepsi Real Sugar?

A Pepsi Real Sugar consumer is generally very low income, Caucasian, and upper middle age. Pepsi Real Sugar consumers are more likely to purchase Pepsi Real Sugar during larger pantry stocking trips. Brands such as Mountain Dew, 7Up, and Dr. Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Pepsi Real Sugar Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.4%
Total Basket $ (median)
$40.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepsi Real Sugar Consumer Demographics

demographic
index
Female
97
Male
129
<24
103
25-34
101
35-44
94
45-54
121
55-64
85
65+
61
African American
96
Asian
51
Caucasian
107
Hispanic
88
demographic
index
Has Kids
99
No Kids
102
- $20k
147
$20k-40k
122
$40k-60k
123
$60k-80k
94
$80k-100k
84
$100k-125k
69
$125k +
58
No College
124
College
100
Adv. Degree
71

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Pepsi Real Sugar Basket Affinity & Size

brand
basket affinity
Mountain Dew 5.0x
7Up 4.3x
Dr. Pepper 4.3x
Totino's Pizza Rolls 4.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
327

Where is Pepsi Real Sugar Purchased?

channels
index
Club
6
Dollar
193
Drug
66
Food
121
Gas & Convenience
161
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Marlboro Gold Pack 1.5x
Red Bull 1.4x
A&W 1.4x

How Did They Pay?

method
index
Cash
130
Credit
84
Debit
95
Food Stamps
158

When is Pepsi Real Sugar Purchased?

day of week
Sun
16.0%
Mon
11.8%
Tue
11.5%
Wed
12.5%
Thu
12.3%
Fri
16.1%
Sat
19.7%
time of day
Morning
12.3%
Noon
15.8%
Afternoon
35.6%
Evening
27.9%
Late
8.3%

Get More Pepsi Real Sugar Data

Contact us for the latest Pepsi Real Sugar consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pepsi Real Sugar consumers switch to?

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Why do consumers stop buying Pepsi Real Sugar products?

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Which retailers do Pepsi Real Sugar shoppers prefer to shop at?

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What motivates consumers to try Pepsi Real Sugar products?

Research the Pepsi Real Sugar Target Market

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Who actually buys Pepsi Real Sugar? Do these consumers match the intended target market of Pepsi Real Sugar?

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What motivates the target market to purchase Pepsi Real Sugar?

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What other target market should Pepsi Real Sugar look at?

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Which other brands have a similar target market?

About Our Pepsi Real Sugar Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.