Pepsi Real Sugar Consumer Insights

Who buys Pepsi Real Sugar?

A Pepsi Real Sugar consumer is generally very low income, Caucasian, and upper middle age. Pepsi Real Sugar consumers are more likely to purchase Pepsi Real Sugar during larger pantry stocking trips. Brands such as Mountain Dew, 7Up, and Dr. Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Pepsi Real Sugar Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.00
% of Basket $ (median)
7.4%
Total Basket $ (median)
$40.63

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepsi Real Sugar Consumer Demographics

demographic
index
Female
97
Male
129
<24
103
25-34
101
35-44
94
45-54
121
55-64
85
65+
61
African American
96
Asian
51
Caucasian
107
Hispanic
88
demographic
index
Has Kids
99
No Kids
102
- $20k
147
$20k-40k
122
$40k-60k
123
$60k-80k
94
$80k-100k
84
$100k-125k
69
$125k +
58
No College
124
College
100
Adv. Degree
71

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Pepsi Real Sugar Basket Affinity & Size

brand
basket affinity
Mountain Dew 5.0x
7Up 4.3x
Dr. Pepper 4.3x
Totino's Pizza Rolls 4.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
327

Where is Pepsi Real Sugar Purchased?

channels
index
Club
6
Dollar
193
Drug
66
Food
121
Gas & Convenience
161
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gold Peak 1.5x
Marlboro Gold Pack 1.5x
Red Bull 1.4x
A&W 1.4x

How Did They Pay?

method
index
Cash
130
Credit
84
Debit
95
Food Stamps
158

When is Pepsi Real Sugar Purchased?

day of week
Sun
16.0%
Mon
11.8%
Tue
11.5%
Wed
12.5%
Thu
12.3%
Fri
16.1%
Sat
19.7%
time of day
Morning
12.3%
Noon
15.8%
Afternoon
35.6%
Evening
27.9%
Late
8.3%

About Our Pepsi Real Sugar Consumer Insights

How do we know who buys Pepsi Real Sugar? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pepsi Real Sugar consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.