Pepsi Wild Cherry Consumer Insights

Who buys Pepsi Wild Cherry?

A Pepsi Wild Cherry consumer is generally very low income, Caucasian, and young adult age. Pepsi Wild Cherry consumers are more likely to purchase Pepsi Wild Cherry during larger pantry stocking trips. Brands such as Mountain Dew, Diet Pepsi, and Dr. Pepper also tend to be purchased in the same trip. See sample consumer insights data below.

Pepsi Wild Cherry Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
7.9%
Total Basket $ (median)
$25.23

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepsi Wild Cherry Consumer Demographics

demographic
index
Female
98
Male
124
<24
122
25-34
136
35-44
95
45-54
73
55-64
77
65+
62
African American
89
Asian
57
Caucasian
109
Hispanic
72
demographic
index
Has Kids
103
No Kids
93
- $20k
158
$20k-40k
129
$40k-60k
120
$60k-80k
103
$80k-100k
81
$100k-125k
59
$125k +
46
No College
147
College
96
Adv. Degree
65

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Pepsi Wild Cherry Basket Affinity & Size

brand
basket affinity
Mountain Dew 11.3x
Diet Pepsi 7.0x
Dr. Pepper 6.5x
Diet Mountain Dew 5.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
279

Where is Pepsi Wild Cherry Purchased?

channels
index
Beauty
3
Club
2
Dollar
136
Drug
144
Food
128
Gas & Convenience
343
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Mountain Dew 1.5x
Marlboro Gold Pack 1.5x
Diet Mountain Dew 1.5x

How Did They Pay?

method
index
Cash
126
Credit
82
Debit
92
Food Stamps
203

When is Pepsi Wild Cherry Purchased?

day of week
Sun
17.4%
Mon
12.5%
Tue
11.4%
Wed
11.8%
Thu
12.5%
Fri
15.8%
Sat
18.7%
time of day
Morning
14.1%
Noon
15.5%
Afternoon
33.8%
Evening
28.8%
Late
7.8%

About Our Pepsi Wild Cherry Consumer Insights

How do we know who buys Pepsi Wild Cherry? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pepsi Wild Cherry consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.