Pepsodent Consumer Insights

Who buys Pepsodent? A Pepsodent consumer is generally very low income, Asian, and adolescent age. Pepsodent consumers are more likely to purchase Pepsodent during larger pantry stocking trips. Brands such as Colgate, Goya, and Listerine also tend to be purchased in the same trip. Sample consumer insights data below.

Pepsodent Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$20.48

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pepsodent Consumer Demographics

demographic
index
Female
96
Male
136
<24
218
25-34
86
35-44
80
45-54
109
55-64
150
65+
180
African American
111
Asian
177
Caucasian
88
Hispanic
122
demographic
index
Has Kids
84
No Kids
135
- $20k
135
$20k-40k
114
$40k-60k
125
$60k-80k
105
$80k-100k
78
$100k-125k
79
$125k +
54
No College
128
College
95
Adv. Degree
93

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Pepsodent Basket Affinity & Size

brand
basket affinity
Colgate 11.2x
Goya 11.0x
Listerine 10.3x
Kelloggs Frosted Flakes 10.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
190
Pantry Stocking (21+ Items)
298

Where is Pepsodent Purchased?

channels
index
Club
0
Dollar
1957
Drug
220
Food
104
Gas & Convenience
19
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.7x
Diet Pepsi 1.5x
Red Bull 1.5x
Bar-S 1.5x

How Did They Pay?

method
index
Cash
214
Credit
91
Debit
61
Food Stamps
35

When is Pepsodent Purchased?

day of week
Sun
16.2%
Mon
12.5%
Tue
11.3%
Wed
10.8%
Thu
13.7%
Fri
15.8%
Sat
19.7%
time of day
Morning
19.6%
Noon
17.6%
Afternoon
35.1%
Evening
22.6%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepsodent consumers purchase?

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Why do Pepsodent consumers try new brands?

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Where do Pepsodent consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepsodent Target Market

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Who actually buys Pepsodent? Do these consumers match the intended target market of Pepsodent?

Thought bubble

What motivates the target market to purchase Pepsodent?

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What other target market should Pepsodent look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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