Pepsodent Consumer Insights

Who buys Pepsodent?

A Pepsodent consumer is generally very low income, Asian, and adolescent age. Pepsodent consumers are more likely to purchase Pepsodent during larger pantry stocking trips. Brands such as Colgate, Goya, and Listerine also tend to be purchased in the same trip. See sample consumer insights data below.

Pepsodent Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
4.9%
Total Basket $ (median)
$20.48

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepsodent Consumer Demographics

demographic
index
Female
96
Male
136
<24
218
25-34
86
35-44
80
45-54
109
55-64
150
65+
180
African American
111
Asian
177
Caucasian
88
Hispanic
122
demographic
index
Has Kids
84
No Kids
135
- $20k
135
$20k-40k
114
$40k-60k
125
$60k-80k
105
$80k-100k
78
$100k-125k
79
$125k +
54
No College
128
College
95
Adv. Degree
93

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Pepsodent Basket Affinity & Size

brand
basket affinity
Colgate 11.2x
Goya 11.0x
Listerine 10.3x
Kelloggs Frosted Flakes 10.0x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
190
Pantry Stocking (21+ Items)
298

Where is Pepsodent Purchased?

channels
index
Club
0
Dollar
1957
Drug
220
Food
104
Gas & Convenience
19
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.7x
Diet Pepsi 1.5x
Red Bull 1.5x
Bar-S 1.5x

How Did They Pay?

method
index
Cash
214
Credit
91
Debit
61
Food Stamps
35

When is Pepsodent Purchased?

day of week
Sun
16.2%
Mon
12.5%
Tue
11.3%
Wed
10.8%
Thu
13.7%
Fri
15.8%
Sat
19.7%
time of day
Morning
19.6%
Noon
17.6%
Afternoon
35.1%
Evening
22.6%
Late
5.1%

About Our Pepsodent Consumer Insights

How do we know who buys Pepsodent? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pepsodent consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.