Pepto-Bismol Consumer Insights

Who buys Pepto-Bismol? A Pepto-Bismol consumer is generally very low income, Hispanic, and adolescent age. Pepto-Bismol consumers are more likely to purchase Pepto-Bismol during larger pantry stocking trips. Brands such as Canada Dry, 7Up, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Pepto-Bismol Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
12.8%
Total Basket $ (median)
$35.00

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  • Recent demographic data

Pepto-Bismol Consumer Demographics

demographic
index
Female
99
Male
109
<24
132
25-34
114
35-44
99
45-54
86
55-64
85
65+
93
African American
102
Asian
119
Caucasian
95
Hispanic
128
demographic
index
Has Kids
90
No Kids
122
- $20k
113
$20k-40k
104
$40k-60k
96
$60k-80k
98
$80k-100k
94
$100k-125k
106
$125k +
97
No College
99
College
102
Adv. Degree
91

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Pepto-Bismol Basket Affinity & Size

brand
basket affinity
Canada Dry 5.9x
7Up 5.7x
Febreze 4.4x
Olay 4.2x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
248

Where is Pepto-Bismol Purchased?

channels
index
Beauty
14
Club
43
Dollar
238
Drug
375
Food
73
Gas & Convenience
57
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.3x
Crayola 1.2x
Charmin 1.2x
Clorox 1.2x

How Did They Pay?

method
index
Cash
131
Credit
92
Debit
101
Food Stamps
32

When is Pepto-Bismol Purchased?

day of week
Sun
16.6%
Mon
14.2%
Tue
13.1%
Wed
12.7%
Thu
12.3%
Fri
13.8%
Sat
17.4%
time of day
Morning
17.6%
Noon
15.9%
Afternoon
30.1%
Evening
27.9%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepto-Bismol consumers purchase?

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Why do Pepto-Bismol consumers try new brands?

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Where do Pepto-Bismol consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepto-Bismol Target Market

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Who actually buys Pepto-Bismol? Do these consumers match the intended target market of Pepto-Bismol?

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What motivates the target market to purchase Pepto-Bismol?

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What other target market should Pepto-Bismol look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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