Pepto-Bismol Consumer Insights

Who buys Pepto-Bismol?

A Pepto-Bismol consumer is generally very low income, Hispanic, and adolescent age. Pepto-Bismol consumers are more likely to purchase Pepto-Bismol during larger pantry stocking trips. Brands such as Canada Dry, 7Up, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Pepto-Bismol Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.49
% of Basket $ (median)
12.8%
Total Basket $ (median)
$35.00

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepto-Bismol Consumer Demographics

demographic
index
Female
99
Male
109
<24
132
25-34
114
35-44
99
45-54
86
55-64
85
65+
93
African American
102
Asian
119
Caucasian
95
Hispanic
128
demographic
index
Has Kids
90
No Kids
122
- $20k
113
$20k-40k
104
$40k-60k
96
$60k-80k
98
$80k-100k
94
$100k-125k
106
$125k +
97
No College
99
College
102
Adv. Degree
91

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Pepto-Bismol Basket Affinity & Size

brand
basket affinity
Canada Dry 5.9x
7Up 5.7x
Febreze 4.4x
Olay 4.2x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
248

Where is Pepto-Bismol Purchased?

channels
index
Beauty
14
Club
43
Dollar
238
Drug
375
Food
73
Gas & Convenience
57
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.3x
Crayola 1.2x
Charmin 1.2x
Clorox 1.2x

How Did They Pay?

method
index
Cash
131
Credit
92
Debit
101
Food Stamps
32

When is Pepto-Bismol Purchased?

day of week
Sun
16.6%
Mon
14.2%
Tue
13.1%
Wed
12.7%
Thu
12.3%
Fri
13.8%
Sat
17.4%
time of day
Morning
17.6%
Noon
15.9%
Afternoon
30.1%
Evening
27.9%
Late
8.5%

Get More Pepto-Bismol Data

Contact us for the latest Pepto-Bismol consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pepto-Bismol consumers switch to?

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Why do consumers stop buying Pepto-Bismol products?

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Which retailers do Pepto-Bismol shoppers prefer to shop at?

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What motivates consumers to try Pepto-Bismol products?

Research the Pepto-Bismol Target Market

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Who actually buys Pepto-Bismol? Do these consumers match the intended target market of Pepto-Bismol?

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What motivates the target market to purchase Pepto-Bismol?

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What other target market should Pepto-Bismol look at?

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Which other brands have a similar target market?

About Our Pepto-Bismol Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.