Pepto-Bismol Consumer Insights

Who buys Pepto-Bismol?

A Pepto-Bismol consumer is generally very low income, Hispanic, and adolescent age. Pepto-Bismol consumers are more likely to purchase Pepto-Bismol during larger pantry stocking trips. Brands such as Canada Dry, 7Up, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Pepto-Bismol Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.49
% of Basket $ (median)
12.8%
Total Basket $ (median)
$35.00

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pepto-Bismol Consumer Demographics

demographic
index
Female
99
Male
109
<24
132
25-34
114
35-44
99
45-54
86
55-64
85
65+
93
African American
102
Asian
119
Caucasian
95
Hispanic
128
demographic
index
Has Kids
90
No Kids
122
- $20k
113
$20k-40k
104
$40k-60k
96
$60k-80k
98
$80k-100k
94
$100k-125k
106
$125k +
97
No College
99
College
102
Adv. Degree
91

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Pepto-Bismol Basket Affinity & Size

brand
basket affinity
Canada Dry 5.9x
7Up 5.7x
Febreze 4.4x
Olay 4.2x
basket size
index
Urgent Need (1-2 Items)
51
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
123
Pantry Stocking (21+ Items)
248

Where is Pepto-Bismol Purchased?

channels
index
Beauty
14
Club
43
Dollar
238
Drug
375
Food
73
Gas & Convenience
57
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.3x
Crayola 1.2x
Charmin 1.2x
Clorox 1.2x

How Did They Pay?

method
index
Cash
131
Credit
92
Debit
101
Food Stamps
32

When is Pepto-Bismol Purchased?

day of week
Sun
16.6%
Mon
14.2%
Tue
13.1%
Wed
12.7%
Thu
12.3%
Fri
13.8%
Sat
17.4%
time of day
Morning
17.6%
Noon
15.9%
Afternoon
30.1%
Evening
27.9%
Late
8.5%

About Our Pepto-Bismol Consumer Insights

How do we know who buys Pepto-Bismol? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pepto-Bismol consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.