Perdue Consumer Insights

Who buys Perdue?

A Perdue consumer is generally very high income, African American, and upper middle age. Perdue consumers are more likely to purchase Perdue during larger pantry stocking trips. Brands such as Goya, Smart Balance, and Entenmann's also tend to be purchased in the same trip. Sample consumer insights data below.

Perdue Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
9.3%
Total Basket $ (median)
$75.28

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Perdue Consumer Demographics

demographic
index
Female
100
Male
102
<24
82
25-34
87
35-44
107
45-54
111
55-64
93
65+
82
African American
107
Asian
57
Caucasian
107
Hispanic
84
demographic
index
Has Kids
103
No Kids
94
- $20k
73
$20k-40k
76
$40k-60k
87
$60k-80k
95
$80k-100k
108
$100k-125k
128
$125k +
142
No College
90
College
98
Adv. Degree
124

Understand Perdue Consumer Behavior

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Perdue Basket Affinity & Size

brand
basket affinity
Goya 6.4x
Smart Balance 6.3x
Entenmann's 6.1x
YoCrunch 5.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
480

Where is Perdue Purchased?

channels
index
Beauty
0
Club
83
Dollar
2
Drug
18
Food
232
Gas & Convenience
2
Mass
26
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.9x
Goya 1.7x
Entenmann's 1.7x
Domino 1.7x

How Did They Pay?

method
index
Cash
94
Credit
114
Debit
91
Food Stamps
100

When is Perdue Purchased?

day of week
Sun
21.9%
Mon
14.3%
Tue
11.7%
Wed
11.1%
Thu
11.0%
Fri
13.1%
Sat
16.9%
time of day
Morning
15.7%
Noon
18.4%
Afternoon
36.3%
Evening
25.0%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Perdue consumers purchase?

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Why do Perdue consumers try new brands?

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Where do Perdue consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Perdue Target Market

Arrow and target

Who actually buys Perdue? Do these consumers match the intended target market of Perdue?

Thought bubble

What motivates the target market to purchase Perdue?

magnifying glass

What other target market should Perdue look at?

venn diagram

Which other brands have a similar target market?

About Our Perdue Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.