Perdue Consumer Insights

Who buys Perdue?

A Perdue consumer is generally very high income, African American, and upper middle age. Perdue consumers are more likely to purchase Perdue during larger pantry stocking trips. Brands such as Goya, Smart Balance, and Entenmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Perdue Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
9.3%
Total Basket $ (median)
$75.28

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Perdue Consumer Demographics

demographic
index
Female
100
Male
102
<24
82
25-34
87
35-44
107
45-54
111
55-64
93
65+
82
African American
107
Asian
57
Caucasian
107
Hispanic
84
demographic
index
Has Kids
103
No Kids
94
- $20k
73
$20k-40k
76
$40k-60k
87
$60k-80k
95
$80k-100k
108
$100k-125k
128
$125k +
142
No College
90
College
98
Adv. Degree
124

Understand Perdue Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Perdue Basket Affinity & Size

brand
basket affinity
Goya 6.4x
Smart Balance 6.3x
Entenmann's 6.1x
YoCrunch 5.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
480

Where is Perdue Purchased?

channels
index
Beauty
0
Club
83
Dollar
2
Drug
18
Food
232
Gas & Convenience
2
Mass
26
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.9x
Goya 1.7x
Entenmann's 1.7x
Domino 1.7x

How Did They Pay?

method
index
Cash
94
Credit
114
Debit
91
Food Stamps
100

When is Perdue Purchased?

day of week
Sun
21.9%
Mon
14.3%
Tue
11.7%
Wed
11.1%
Thu
11.0%
Fri
13.1%
Sat
16.9%
time of day
Morning
15.7%
Noon
18.4%
Afternoon
36.3%
Evening
25.0%
Late
4.6%

About Our Perdue Consumer Insights

How do we know who buys Perdue? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Perdue consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.