Perdue Short Cuts Consumer Insights

Who buys Perdue Short Cuts? Perdue Short Cuts consumers are generally very high income, Caucasian, and upper middle age. Perdue Short Cuts consumers are more likely to purchase Perdue Short Cuts during larger pantry stocking trips. Brands such as Entenmann's, Fresh Express, and Smart Balance also tend to be purchased in the same trip. Sample consumer insights data below.

Perdue Short Cuts Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
8.2%
Total Basket $ (median)
$61.12

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  • Recent demographic data

Perdue Short Cuts Consumer Demographics

demographic
index
Female
98
Male
118
<24
52
25-34
88
35-44
100
45-54
118
55-64
114
65+
96
African American
108
Asian
27
Caucasian
109
Hispanic
93
demographic
index
Has Kids
97
No Kids
106
- $20k
77
$20k-40k
78
$40k-60k
90
$60k-80k
100
$80k-100k
97
$100k-125k
133
$125k +
134
No College
92
College
96
Adv. Degree
127

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Perdue Short Cuts Basket Affinity & Size

brand
basket affinity
Entenmann's 8.0x
Fresh Express 7.0x
Smart Balance 6.8x
Utz 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
508

Where is Perdue Short Cuts Purchased?

channels
index
Drug
30
Food
262
Gas & Convenience
1
Mass
21
regions
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What Else Do They Buy?

brand
household affinity
Utz 2.3x
Entenmann's 2.3x
Goya 2.2x
Smart Balance 2.2x

How Did They Pay?

method
index
Cash
132
Credit
106
Debit
78
Food Stamps
98

When is Perdue Short Cuts Purchased?

day of week
Sun
23.4%
Mon
13.7%
Tue
12.3%
Wed
11.0%
Thu
11.3%
Fri
12.1%
Sat
16.2%
time of day
Morning
14.7%
Noon
16.9%
Afternoon
35.7%
Evening
27.2%
Late
5.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Perdue Short Cuts consumers purchase?

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Why do Perdue Short Cuts consumers try new brands?

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Where do Perdue Short Cuts consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Perdue Short Cuts Target Market

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Who actually buys Perdue Short Cuts? Do these consumers match the intended target market of Perdue Short Cuts?

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What motivates the target market to purchase Perdue Short Cuts?

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What other target market should Perdue Short Cuts look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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