Perdue Short Cuts Consumer Insights

Who buys Perdue Short Cuts?

A Perdue Short Cuts consumer is generally very high income, Caucasian, and upper middle age. Perdue Short Cuts consumers are more likely to purchase Perdue Short Cuts during larger pantry stocking trips. Brands such as Entenmann's, Fresh Express, and Smart Balance also tend to be purchased in the same trip. See sample consumer insights data below.

Perdue Short Cuts Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
8.2%
Total Basket $ (median)
$61.12

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Perdue Short Cuts Consumer Demographics

demographic
index
Female
98
Male
118
<24
52
25-34
88
35-44
100
45-54
118
55-64
114
65+
96
African American
108
Asian
27
Caucasian
109
Hispanic
93
demographic
index
Has Kids
97
No Kids
106
- $20k
77
$20k-40k
78
$40k-60k
90
$60k-80k
100
$80k-100k
97
$100k-125k
133
$125k +
134
No College
92
College
96
Adv. Degree
127

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Perdue Short Cuts Basket Affinity & Size

brand
basket affinity
Entenmann's 8.0x
Fresh Express 7.0x
Smart Balance 6.8x
Utz 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
141
Pantry Stocking (21+ Items)
508

Where is Perdue Short Cuts Purchased?

channels
index
Drug
30
Food
262
Gas & Convenience
1
Mass
21
regions
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What Else Do They Buy?

brand
household affinity
Utz 2.3x
Entenmann's 2.3x
Goya 2.2x
Smart Balance 2.2x

How Did They Pay?

method
index
Cash
132
Credit
106
Debit
78
Food Stamps
98

When is Perdue Short Cuts Purchased?

day of week
Sun
23.4%
Mon
13.7%
Tue
12.3%
Wed
11.0%
Thu
11.3%
Fri
12.1%
Sat
16.2%
time of day
Morning
14.7%
Noon
16.9%
Afternoon
35.7%
Evening
27.2%
Late
5.4%

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Find Answers to Questions

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Which brands do Perdue Short Cuts consumers switch to?

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Why do consumers stop buying Perdue Short Cuts products?

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Which retailers do Perdue Short Cuts shoppers prefer to shop at?

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What motivates consumers to try Perdue Short Cuts products?

Research the Perdue Short Cuts Target Market

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Who actually buys Perdue Short Cuts? Do these consumers match the intended target market of Perdue Short Cuts?

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What motivates the target market to buy Perdue Short Cuts?

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What other target market should Perdue Short Cuts look at?

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Which other brands have a similar target market?

About Our Perdue Short Cuts Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.