Pero Family Farms Consumer Insights

Who buys Pero Family Farms?

A Pero Family Farms consumer is generally very high income, African American, and upper middle age. Pero Family Farms consumers are more likely to purchase Pero Family Farms during larger pantry stocking trips. Brands such as Archer Farms, Green Giant, and Driscoll's also tend to be purchased in the same trip. See sample consumer insights data below.

Pero Family Farms Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
2.9%
Total Basket $ (median)
$103.47

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pero Family Farms Consumer Demographics

demographic
index
Female
99
Male
112
<24
94
25-34
98
35-44
99
45-54
106
55-64
103
65+
91
African American
108
Asian
73
Caucasian
104
Hispanic
85
demographic
index
Has Kids
99
No Kids
101
- $20k
69
$20k-40k
78
$40k-60k
89
$60k-80k
102
$80k-100k
104
$100k-125k
125
$125k +
135
No College
69
College
100
Adv. Degree
136

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Pero Family Farms Basket Affinity & Size

brand
basket affinity
Archer Farms 15.7x
Green Giant 11.5x
Driscoll's 9.0x
Fresh Express 8.3x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
488

Where is Pero Family Farms Purchased?

channels
index
Club
0
Dollar
6
Drug
1
Food
79
Mass
160
regions
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What Else Do They Buy?

brand
household affinity
Arnold 1.6x
Archer Farms 1.5x
Goya 1.4x
Birds Eye 1.4x

How Did They Pay?

method
index
Cash
60
Credit
132
Debit
94
Food Stamps
88

When is Pero Family Farms Purchased?

day of week
Sun
19.7%
Mon
14.5%
Tue
11.7%
Wed
10.8%
Thu
10.0%
Fri
14.4%
Sat
18.9%
time of day
Morning
14.0%
Noon
17.1%
Afternoon
37.1%
Evening
26.2%
Late
5.5%

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Find Answers to Questions

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Which brands do Pero Family Farms consumers switch to?

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Why do consumers stop buying Pero Family Farms products?

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Which retailers do Pero Family Farms shoppers prefer to shop at?

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What motivates consumers to try Pero Family Farms products?

Research the Pero Family Farms Target Market

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Who actually buys Pero Family Farms? Do these consumers match the intended target market of Pero Family Farms?

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What motivates the target market to buy Pero Family Farms?

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What other target market should Pero Family Farms look at?

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Which other brands have a similar target market?

About Our Pero Family Farms Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.