Perrier Consumer Insights

Who buys Perrier?

A Perrier consumer is generally very high income, Asian, and adolescent age. Perrier consumers are more likely to purchase Perrier during larger pantry stocking trips. Brands such as Sabra, Sparkling Ice, and Barilla also tend to be purchased in the same trip. See sample consumer insights data below.

Perrier Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.29
% of Basket $ (median)
9.4%
Total Basket $ (median)
$45.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Perrier Consumer Demographics

demographic
index
Female
95
Male
148
<24
140
25-34
105
35-44
94
45-54
101
55-64
99
65+
90
African American
88
Asian
179
Caucasian
85
Hispanic
154
demographic
index
Has Kids
92
No Kids
117
- $20k
111
$20k-40k
83
$40k-60k
84
$60k-80k
71
$80k-100k
95
$100k-125k
110
$125k +
183
No College
61
College
98
Adv. Degree
155

Understand Perrier Consumer Behavior

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Perrier Basket Affinity & Size

brand
basket affinity
Sabra 4.9x
Sparkling Ice 4.8x
Barilla 4.3x
Horizon Organic 4.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
282

Where is Perrier Purchased?

channels
index
Beauty
7
Club
348
Dollar
3
Drug
48
Food
112
Gas & Convenience
86
Mass
47
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Oroweat 1.6x
Red Bull 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
87
Credit
122
Debit
92
Food Stamps
75

When is Perrier Purchased?

day of week
Sun
18.9%
Mon
13.2%
Tue
12.1%
Wed
11.5%
Thu
12.3%
Fri
14.7%
Sat
17.2%
time of day
Morning
12.4%
Noon
18.7%
Afternoon
36.2%
Evening
27.0%
Late
5.6%

Get More Perrier Data

Contact us for the latest Perrier consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Perrier consumers switch to?

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Why do consumers stop buying Perrier products?

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Which retailers do Perrier shoppers prefer to shop at?

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What motivates consumers to try Perrier products?

Research the Perrier Target Market

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Who actually buys Perrier? Do these consumers match the intended target market of Perrier?

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What motivates the target market to purchase Perrier?

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What other target market should Perrier look at?

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Which other brands have a similar target market?

About Our Perrier Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.