Perrier Consumer Insights

Who buys Perrier? Perrier consumers are generally very high income, Asian, and adolescent age. Perrier consumers are more likely to purchase Perrier during larger pantry stocking trips. Brands such as Sabra, Sparkling Ice, and Barilla also tend to be purchased in the same trip. Sample consumer insights data below.

Perrier Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.29
% of Basket $ (median)
9.4%
Total Basket $ (median)
$45.86

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Perrier Consumer Demographics

demographic
index
Female
95
Male
148
<24
140
25-34
105
35-44
94
45-54
101
55-64
99
65+
90
African American
88
Asian
179
Caucasian
85
Hispanic
154
demographic
index
Has Kids
92
No Kids
117
- $20k
111
$20k-40k
83
$40k-60k
84
$60k-80k
71
$80k-100k
95
$100k-125k
110
$125k +
183
No College
61
College
98
Adv. Degree
155

Understand Perrier Consumer Behavior

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Perrier Basket Affinity & Size

brand
basket affinity
Sabra 4.9x
Sparkling Ice 4.8x
Barilla 4.3x
Horizon Organic 4.2x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
282

Where is Perrier Purchased?

channels
index
Beauty
7
Club
348
Dollar
3
Drug
48
Food
112
Gas & Convenience
86
Mass
47
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Oroweat 1.6x
Red Bull 1.5x
Almond Breeze 1.5x

How Did They Pay?

method
index
Cash
87
Credit
122
Debit
92
Food Stamps
75

When is Perrier Purchased?

day of week
Sun
18.9%
Mon
13.2%
Tue
12.1%
Wed
11.5%
Thu
12.3%
Fri
14.7%
Sat
17.2%
time of day
Morning
12.4%
Noon
18.7%
Afternoon
36.2%
Evening
27.0%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Perrier consumers purchase?

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Why do Perrier consumers try new brands?

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Where do Perrier consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Perrier Target Market

Arrow and target

Who actually buys Perrier? Do these consumers match the intended target market of Perrier?

Thought bubble

What motivates the target market to purchase Perrier?

magnifying glass

What other target market should Perrier look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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