Persil Consumer Insights

Who buys Persil?

A Persil consumer is generally median income, Caucasian, and older age. Persil consumers are more likely to purchase Persil during larger pantry stocking trips. Brands such as Gain, Olay, and Energizer also tend to be purchased in the same trip. See sample consumer insights data below.

Persil Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$11.97
% of Basket $ (median)
13.3%
Total Basket $ (median)
$90.32

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Persil Consumer Demographics

demographic
index
Female
101
Male
88
<24
56
25-34
76
35-44
99
45-54
130
55-64
133
65+
69
African American
73
Asian
29
Caucasian
112
Hispanic
62
demographic
index
Has Kids
97
No Kids
106
- $20k
78
$20k-40k
96
$40k-60k
105
$60k-80k
119
$80k-100k
110
$100k-125k
95
$125k +
78
No College
136
College
98
Adv. Degree
65

Understand Persil Consumer Behavior

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Persil Basket Affinity & Size

brand
basket affinity
Gain 8.0x
Olay 7.5x
Energizer 6.1x
Secret 5.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
434

Where is Persil Purchased?

channels
index
Club
0
Drug
8
Food
1
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.0x
Gold Peak 1.9x
Marlboro 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
76
Credit
95
Debit
124
Food Stamps
66

When is Persil Purchased?

day of week
Sun
18.1%
Mon
11.9%
Tue
13.1%
Wed
11.1%
Thu
12.0%
Fri
15.6%
Sat
18.1%
time of day
Morning
15.0%
Noon
17.2%
Afternoon
35.1%
Evening
26.4%
Late
6.4%

About Our Persil Consumer Insights

How do we know who buys Persil? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Persil consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.