Persil Consumer Insights

Who buys Persil? A Persil consumer is generally median income, Caucasian, and older age. Persil consumers are more likely to purchase Persil during larger pantry stocking trips. Brands such as Gain, Olay, and Energizer also tend to be purchased in the same trip. Sample consumer insights data below.

Persil Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.97
% of Basket $ (median)
13.3%
Total Basket $ (median)
$90.32

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Persil Consumer Demographics

demographic
index
Female
101
Male
88
<24
56
25-34
76
35-44
99
45-54
130
55-64
133
65+
69
African American
73
Asian
29
Caucasian
112
Hispanic
62
demographic
index
Has Kids
97
No Kids
106
- $20k
78
$20k-40k
96
$40k-60k
105
$60k-80k
119
$80k-100k
110
$100k-125k
95
$125k +
78
No College
136
College
98
Adv. Degree
65

Understand Persil Consumer Behavior

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Persil Basket Affinity & Size

brand
basket affinity
Gain 8.0x
Olay 7.5x
Energizer 6.1x
Secret 5.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
434

Where is Persil Purchased?

channels
index
Club
0
Drug
8
Food
1
Mass
217
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.0x
Gold Peak 1.9x
Marlboro 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
76
Credit
95
Debit
124
Food Stamps
66

When is Persil Purchased?

day of week
Sun
18.1%
Mon
11.9%
Tue
13.1%
Wed
11.1%
Thu
12.0%
Fri
15.6%
Sat
18.1%
time of day
Morning
15.0%
Noon
17.2%
Afternoon
35.1%
Evening
26.4%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Persil consumers purchase?

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Why do Persil consumers try new brands?

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Where do Persil consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Persil Target Market

Arrow and target

Who actually buys Persil? Do these consumers match the intended target market of Persil?

Thought bubble

What motivates the target market to purchase Persil?

magnifying glass

What other target market should Persil look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us