Pert Plus Consumer Insights

Who buys Pert Plus?

A Pert Plus consumer is generally higher income, Caucasian, and older age. Pert Plus consumers are more likely to purchase Pert Plus during larger pantry stocking trips. Brands such as Oral-B, Olay, and Softsoap also tend to be purchased in the same trip. See sample consumer insights data below.

Pert Plus Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.97
% of Basket $ (median)
6.2%
Total Basket $ (median)
$64.07

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pert Plus Consumer Demographics

demographic
index
Female
100
Male
100
<24
99
25-34
75
35-44
108
45-54
113
55-64
114
65+
90
African American
34
Asian
104
Caucasian
107
Hispanic
68
demographic
index
Has Kids
100
No Kids
101
- $20k
88
$20k-40k
99
$40k-60k
95
$60k-80k
100
$80k-100k
109
$100k-125k
114
$125k +
94
No College
115
College
96
Adv. Degree
101

Understand Pert Plus Consumer Behavior

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Pert Plus Basket Affinity & Size

brand
basket affinity
Oral-B 5.8x
Olay 5.3x
Softsoap 4.8x
Always 4.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
380

Where is Pert Plus Purchased?

channels
index
Beauty
17
Club
1
Dollar
89
Drug
168
Food
66
Gas & Convenience
13
Mass
141
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.5x
Vlasic 1.4x
Birds Eye 1.3x
Ruffles 1.3x

How Did They Pay?

method
index
Cash
117
Credit
95
Debit
104
Food Stamps
41

When is Pert Plus Purchased?

day of week
Sun
18.3%
Mon
12.0%
Tue
11.9%
Wed
12.3%
Thu
12.4%
Fri
14.9%
Sat
18.2%
time of day
Morning
15.8%
Noon
16.6%
Afternoon
34.2%
Evening
26.1%
Late
7.3%

Get More Pert Plus Data

Contact us for the latest Pert Plus consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pert Plus consumers switch to?

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Why do consumers stop buying Pert Plus products?

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Which retailers do Pert Plus shoppers prefer to shop at?

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What motivates consumers to try Pert Plus products?

Research the Pert Plus Target Market

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Who actually buys Pert Plus? Do these consumers match the intended target market of Pert Plus?

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What motivates the target market to buy Pert Plus?

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What other target market should Pert Plus look at?

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Which other brands have a similar target market?

About Our Pert Plus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.