Pet Armor Consumer Insights

Who buys Pet Armor? Pet Armor consumers are generally slightly lower income, Caucasian, and upper middle age. Pet Armor consumers are more likely to purchase Pet Armor during larger pantry stocking trips. Brands such as Purina Friskies, Bar-S, and Hunt's Snack Pack also tend to be purchased in the same trip. Sample consumer insights data below.

Pet Armor Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$17.98
% of Basket $ (median)
28.4%
Total Basket $ (median)
$63.38

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pet Armor Consumer Demographics

demographic
index
Female
102
Male
77
<24
115
25-34
97
35-44
85
45-54
129
55-64
121
65+
43
African American
65
Asian
39
Caucasian
114
Hispanic
53
demographic
index
Has Kids
91
No Kids
121
- $20k
106
$20k-40k
116
$40k-60k
126
$60k-80k
112
$80k-100k
87
$100k-125k
77
$125k +
50
No College
125
College
100
Adv. Degree
71

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Pet Armor Basket Affinity & Size

brand
basket affinity
Purina Friskies 10.4x
Bar-S 6.9x
Hunt's Snack Pack 5.7x
Birds Eye 5.6x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
292

Where is Pet Armor Purchased?

channels
index
Drug
46
Food
0
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.9x
Bar-S 1.7x
Sunbeam 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
86
Credit
89
Debit
124
Food Stamps
54

When is Pet Armor Purchased?

day of week
Sun
15.6%
Mon
12.0%
Tue
12.0%
Wed
12.9%
Thu
12.4%
Fri
17.2%
Sat
17.8%
time of day
Morning
12.6%
Noon
17.9%
Afternoon
35.6%
Evening
26.8%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pet Armor consumers purchase?

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Why do Pet Armor consumers try new brands?

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Where do Pet Armor consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pet Armor Target Market

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Who actually buys Pet Armor? Do these consumers match the intended target market of Pet Armor?

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What motivates the target market to purchase Pet Armor?

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What other target market should Pet Armor look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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