Pet Armor Consumer Insights

Who buys Pet Armor?

A Pet Armor consumer is generally slightly lower income, Caucasian, and upper middle age. Pet Armor consumers are more likely to purchase Pet Armor during larger pantry stocking trips. Brands such as Purina Friskies, Bar-S, and Hunt's Snack Pack also tend to be purchased in the same trip. See sample consumer insights data below.

Pet Armor Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$17.98
% of Basket $ (median)
28.4%
Total Basket $ (median)
$63.38

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pet Armor Consumer Demographics

demographic
index
Female
102
Male
77
<24
115
25-34
97
35-44
85
45-54
129
55-64
121
65+
43
African American
65
Asian
39
Caucasian
114
Hispanic
53
demographic
index
Has Kids
91
No Kids
121
- $20k
106
$20k-40k
116
$40k-60k
126
$60k-80k
112
$80k-100k
87
$100k-125k
77
$125k +
50
No College
125
College
100
Adv. Degree
71

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Pet Armor Basket Affinity & Size

brand
basket affinity
Purina Friskies 10.4x
Bar-S 6.9x
Hunt's Snack Pack 5.7x
Birds Eye 5.6x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
74
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
292

Where is Pet Armor Purchased?

channels
index
Drug
46
Food
0
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.9x
Bar-S 1.7x
Sunbeam 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
86
Credit
89
Debit
124
Food Stamps
54

When is Pet Armor Purchased?

day of week
Sun
15.6%
Mon
12.0%
Tue
12.0%
Wed
12.9%
Thu
12.4%
Fri
17.2%
Sat
17.8%
time of day
Morning
12.6%
Noon
17.9%
Afternoon
35.6%
Evening
26.8%
Late
7.1%

About Our Pet Armor Consumer Insights

How do we know who buys Pet Armor? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pet Armor consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.