Pet (Dairy) Consumer Insights

Who buys Pet (Dairy)?

A Pet (Dairy) consumer is generally very low income, African American, and older age. Pet (Dairy) consumers are more likely to purchase Pet (Dairy) during larger pantry stocking trips. Brands such as Sunny Meadow, Sunbeam, and Natures Own also tend to be purchased in the same trip. See sample consumer insights data below.

Pet (Dairy) Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.8%
Total Basket $ (median)
$43.73

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pet (Dairy) Consumer Demographics

demographic
index
Female
101
Male
87
<24
126
25-34
89
35-44
88
45-54
116
55-64
141
65+
109
African American
269
Asian
52
Caucasian
101
Hispanic
52
demographic
index
Has Kids
95
No Kids
112
- $20k
140
$20k-40k
123
$40k-60k
110
$60k-80k
104
$80k-100k
93
$100k-125k
69
$125k +
57
No College
121
College
97
Adv. Degree
88

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Pet (Dairy) Basket Affinity & Size

brand
basket affinity
Sunny Meadow 10.4x
Sunbeam 8.3x
Natures Own 6.2x
Blue Bonnet 6.1x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
324

Where is Pet (Dairy) Purchased?

channels
index
Club
18
Dollar
452
Drug
150
Food
97
Gas & Convenience
9
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.3x
Sunbeam 2.0x
Utz 1.9x
Natures Own 1.8x

How Did They Pay?

method
index
Cash
112
Credit
76
Debit
110
Food Stamps
165

When is Pet (Dairy) Purchased?

day of week
Sun
15.4%
Mon
13.4%
Tue
12.8%
Wed
13.7%
Thu
12.2%
Fri
14.6%
Sat
17.8%
time of day
Morning
12.8%
Noon
14.1%
Afternoon
33.9%
Evening
31.6%
Late
7.6%

About Our Pet (Dairy) Consumer Insights

How do we know who buys Pet (Dairy)? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pet (Dairy) consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.