Pet (Dairy) Consumer Insights

Who buys Pet (Dairy)?

A Pet (Dairy) consumer is generally very low income, African American, and older age. Pet (Dairy) consumers are more likely to purchase Pet (Dairy) during larger pantry stocking trips. Brands such as Sunny Meadow, Sunbeam, and Natures Own also tend to be purchased in the same trip. Sample consumer insights data below.

Pet (Dairy) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
6.8%
Total Basket $ (median)
$43.73

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pet (Dairy) Consumer Demographics

demographic
index
Female
101
Male
87
<24
126
25-34
89
35-44
88
45-54
116
55-64
141
65+
109
African American
269
Asian
52
Caucasian
101
Hispanic
52
demographic
index
Has Kids
95
No Kids
112
- $20k
140
$20k-40k
123
$40k-60k
110
$60k-80k
104
$80k-100k
93
$100k-125k
69
$125k +
57
No College
121
College
97
Adv. Degree
88

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Pet (Dairy) Basket Affinity & Size

brand
basket affinity
Sunny Meadow 10.4x
Sunbeam 8.3x
Natures Own 6.2x
Blue Bonnet 6.1x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
324

Where is Pet (Dairy) Purchased?

channels
index
Club
18
Dollar
452
Drug
150
Food
97
Gas & Convenience
9
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.3x
Sunbeam 2.0x
Utz 1.9x
Natures Own 1.8x

How Did They Pay?

method
index
Cash
112
Credit
76
Debit
110
Food Stamps
165

When is Pet (Dairy) Purchased?

day of week
Sun
15.4%
Mon
13.4%
Tue
12.8%
Wed
13.7%
Thu
12.2%
Fri
14.6%
Sat
17.8%
time of day
Morning
12.8%
Noon
14.1%
Afternoon
33.9%
Evening
31.6%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pet (Dairy) consumers purchase?

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Why do Pet (Dairy) consumers try new brands?

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Where do Pet (Dairy) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pet (Dairy) Target Market

Arrow and target

Who actually buys Pet (Dairy)? Do these consumers match the intended target market of Pet (Dairy)?

Thought bubble

What motivates the target market to purchase Pet (Dairy)?

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What other target market should Pet (Dairy) look at?

venn diagram

Which other brands have a similar target market?

About Our Pet (Dairy) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.