Pet Pride Consumer Insights

Who buys Pet Pride?

A Pet Pride consumer is generally slightly lower income, Caucasian, and senior age. Pet Pride consumers are more likely to purchase Pet Pride during larger pantry stocking trips. Brands such as Fresh Selections, Pop-Tarts, and Purina Friskies also tend to be purchased in the same trip. See sample consumer insights data below.

Pet Pride Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
8.5%
Total Basket $ (median)
$41.31

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pet Pride Consumer Demographics

demographic
index
Female
100
Male
100
<24
57
25-34
100
35-44
87
45-54
111
55-64
137
65+
150
African American
51
Asian
26
Caucasian
115
Hispanic
75
demographic
index
Has Kids
94
No Kids
114
- $20k
99
$20k-40k
108
$40k-60k
134
$60k-80k
126
$80k-100k
88
$100k-125k
60
$125k +
48
No College
159
College
90
Adv. Degree
80

Understand Pet Pride Consumer Behavior

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Pet Pride Basket Affinity & Size

brand
basket affinity
Fresh Selections 18.9x
Pop-Tarts 8.5x
Purina Friskies 5.8x
Nabisco 5.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
407

Where is Pet Pride Purchased?

channels
index
Dollar
0
Drug
0
Food
248
Gas & Convenience
2
Mass
36
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.6x
Marlboro Gold Pack 1.9x
Purina Friskies 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
79
Credit
94
Debit
123
Food Stamps
59

When is Pet Pride Purchased?

day of week
Sun
16.1%
Mon
14.1%
Tue
11.4%
Wed
11.9%
Thu
13.4%
Fri
16.6%
Sat
16.4%
time of day
Morning
15.6%
Noon
13.8%
Afternoon
32.8%
Evening
30.1%
Late
7.5%

About Our Pet Pride Consumer Insights

How do we know who buys Pet Pride? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pet Pride consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.