Pet Pride Consumer Insights

Who buys Pet Pride? Pet Pride consumers are generally slightly lower income, Caucasian, and senior age. Pet Pride consumers are more likely to purchase Pet Pride during larger pantry stocking trips. Brands such as Fresh Selections, Pop-Tarts, and Purina Friskies also tend to be purchased in the same trip. Sample consumer insights data below.

Pet Pride Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
8.5%
Total Basket $ (median)
$41.31

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pet Pride Consumer Demographics

demographic
index
Female
100
Male
100
<24
57
25-34
100
35-44
87
45-54
111
55-64
137
65+
150
African American
51
Asian
26
Caucasian
115
Hispanic
75
demographic
index
Has Kids
94
No Kids
114
- $20k
99
$20k-40k
108
$40k-60k
134
$60k-80k
126
$80k-100k
88
$100k-125k
60
$125k +
48
No College
159
College
90
Adv. Degree
80

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Pet Pride Basket Affinity & Size

brand
basket affinity
Fresh Selections 18.9x
Pop-Tarts 8.5x
Purina Friskies 5.8x
Nabisco 5.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
407

Where is Pet Pride Purchased?

channels
index
Dollar
0
Drug
0
Food
248
Gas & Convenience
2
Mass
36
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.6x
Marlboro Gold Pack 1.9x
Purina Friskies 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
79
Credit
94
Debit
123
Food Stamps
59

When is Pet Pride Purchased?

day of week
Sun
16.1%
Mon
14.1%
Tue
11.4%
Wed
11.9%
Thu
13.4%
Fri
16.6%
Sat
16.4%
time of day
Morning
15.6%
Noon
13.8%
Afternoon
32.8%
Evening
30.1%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pet Pride consumers purchase?

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Why do Pet Pride consumers try new brands?

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Where do Pet Pride consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pet Pride Target Market

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Who actually buys Pet Pride? Do these consumers match the intended target market of Pet Pride?

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What motivates the target market to purchase Pet Pride?

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What other target market should Pet Pride look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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