Pet Pride Consumer Insights

Who buys Pet Pride?

A Pet Pride consumer is generally slightly lower income, Caucasian, and senior age. Pet Pride consumers are more likely to purchase Pet Pride during larger pantry stocking trips. Brands such as Fresh Selections, Pop-Tarts, and Purina Friskies also tend to be purchased in the same trip. See sample consumer insights data below.

Pet Pride Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.50
% of Basket $ (median)
8.5%
Total Basket $ (median)
$41.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pet Pride Consumer Demographics

demographic
index
Female
100
Male
100
<24
57
25-34
100
35-44
87
45-54
111
55-64
137
65+
150
African American
51
Asian
26
Caucasian
115
Hispanic
75
demographic
index
Has Kids
94
No Kids
114
- $20k
99
$20k-40k
108
$40k-60k
134
$60k-80k
126
$80k-100k
88
$100k-125k
60
$125k +
48
No College
159
College
90
Adv. Degree
80

Understand Pet Pride Consumer Behavior

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Pet Pride Basket Affinity & Size

brand
basket affinity
Fresh Selections 18.9x
Pop-Tarts 8.5x
Purina Friskies 5.8x
Nabisco 5.2x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
407

Where is Pet Pride Purchased?

channels
index
Dollar
0
Drug
0
Food
248
Gas & Convenience
2
Mass
36
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 3.6x
Marlboro Gold Pack 1.9x
Purina Friskies 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
79
Credit
94
Debit
123
Food Stamps
59

When is Pet Pride Purchased?

day of week
Sun
16.1%
Mon
14.1%
Tue
11.4%
Wed
11.9%
Thu
13.4%
Fri
16.6%
Sat
16.4%
time of day
Morning
15.6%
Noon
13.8%
Afternoon
32.8%
Evening
30.1%
Late
7.5%

Get More Pet Pride Data

Contact us for the latest Pet Pride consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pet Pride consumers switch to?

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Why do consumers stop buying Pet Pride products?

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Which retailers do Pet Pride shoppers prefer to shop at?

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What motivates consumers to try Pet Pride products?

Research the Pet Pride Target Market

Arrow and target

Who actually buys Pet Pride? Do these consumers match the intended target market of Pet Pride?

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What motivates the target market to purchase Pet Pride?

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What other target market should Pet Pride look at?

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Which other brands have a similar target market?

About Our Pet Pride Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.