Peter Pan Consumer Insights

Who buys Peter Pan?

A Peter Pan consumer is generally median income, Caucasian, and older age. Peter Pan consumers are more likely to purchase Peter Pan during larger pantry stocking trips. Brands such as Natures Own, Chef Boyardee, and Welchs also tend to be purchased in the same trip. See sample consumer insights data below.

Peter Pan Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.88
% of Basket $ (median)
5.4%
Total Basket $ (median)
$71.78

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Peter Pan Consumer Demographics

demographic
index
Female
101
Male
92
<24
73
25-34
87
35-44
102
45-54
104
55-64
131
65+
110
African American
77
Asian
35
Caucasian
114
Hispanic
59
demographic
index
Has Kids
100
No Kids
100
- $20k
86
$20k-40k
103
$40k-60k
113
$60k-80k
116
$80k-100k
94
$100k-125k
92
$125k +
74
No College
106
College
98
Adv. Degree
102

Understand Peter Pan Consumer Behavior

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Peter Pan Basket Affinity & Size

brand
basket affinity
Natures Own 5.0x
Chef Boyardee 4.6x
Welchs 4.5x
Kelloggs Frosted Mini Wheat 4.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
483

Where is Peter Pan Purchased?

channels
index
Club
84
Dollar
41
Drug
3
Food
145
Gas & Convenience
5
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Sunbeam 1.6x
Maxwell House 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
82
Credit
98
Debit
105
Food Stamps
164

When is Peter Pan Purchased?

day of week
Sun
18.0%
Mon
13.5%
Tue
12.5%
Wed
11.9%
Thu
12.4%
Fri
14.7%
Sat
16.9%
time of day
Morning
15.3%
Noon
16.9%
Afternoon
34.3%
Evening
27.0%
Late
6.4%

Get More Peter Pan Data

Contact us for the latest Peter Pan consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Peter Pan consumers switch to?

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Why do consumers stop buying Peter Pan products?

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Which retailers do Peter Pan shoppers prefer to shop at?

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What motivates consumers to try Peter Pan products?

Research the Peter Pan Target Market

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Who actually buys Peter Pan? Do these consumers match the intended target market of Peter Pan?

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What motivates the target market to buy Peter Pan?

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What other target market should Peter Pan look at?

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Which other brands have a similar target market?

About Our Peter Pan Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.