Peter Pan Consumer Insights

Who buys Peter Pan?

A Peter Pan consumer is generally median income, Caucasian, and older age. Peter Pan consumers are more likely to purchase Peter Pan during larger pantry stocking trips. Brands such as Natures Own, Chef Boyardee, and Welchs also tend to be purchased in the same trip. See sample consumer insights data below.

Peter Pan Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.88
% of Basket $ (median)
5.4%
Total Basket $ (median)
$71.78

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Peter Pan Consumer Demographics

demographic
index
Female
101
Male
92
<24
73
25-34
87
35-44
102
45-54
104
55-64
131
65+
110
African American
77
Asian
35
Caucasian
114
Hispanic
59
demographic
index
Has Kids
100
No Kids
100
- $20k
86
$20k-40k
103
$40k-60k
113
$60k-80k
116
$80k-100k
94
$100k-125k
92
$125k +
74
No College
106
College
98
Adv. Degree
102

Understand Peter Pan Consumer Behavior

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Peter Pan Basket Affinity & Size

brand
basket affinity
Natures Own 5.0x
Chef Boyardee 4.6x
Welchs 4.5x
Kelloggs Frosted Mini Wheat 4.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
483

Where is Peter Pan Purchased?

channels
index
Club
84
Dollar
41
Drug
3
Food
145
Gas & Convenience
5
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Sunbeam 1.6x
Maxwell House 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
82
Credit
98
Debit
105
Food Stamps
164

When is Peter Pan Purchased?

day of week
Sun
18.0%
Mon
13.5%
Tue
12.5%
Wed
11.9%
Thu
12.4%
Fri
14.7%
Sat
16.9%
time of day
Morning
15.3%
Noon
16.9%
Afternoon
34.3%
Evening
27.0%
Late
6.4%

About Our Peter Pan Consumer Insights

How do we know who buys Peter Pan? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Peter Pan consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.