Peter Pan Consumer Insights

Who buys Peter Pan? A Peter Pan consumer is generally median income, Caucasian, and older age. Peter Pan consumers are more likely to purchase Peter Pan during larger pantry stocking trips. Brands such as Natures Own, Chef Boyardee, and Welchs also tend to be purchased in the same trip. Sample consumer insights data below.

Peter Pan Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.88
% of Basket $ (median)
5.4%
Total Basket $ (median)
$71.78

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Peter Pan Consumer Demographics

demographic
index
Female
101
Male
92
<24
73
25-34
87
35-44
102
45-54
104
55-64
131
65+
110
African American
77
Asian
35
Caucasian
114
Hispanic
59
demographic
index
Has Kids
100
No Kids
100
- $20k
86
$20k-40k
103
$40k-60k
113
$60k-80k
116
$80k-100k
94
$100k-125k
92
$125k +
74
No College
106
College
98
Adv. Degree
102

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Peter Pan Basket Affinity & Size

brand
basket affinity
Natures Own 5.0x
Chef Boyardee 4.6x
Welchs 4.5x
Kelloggs Frosted Mini Wheat 4.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
38
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
483

Where is Peter Pan Purchased?

channels
index
Club
84
Dollar
41
Drug
3
Food
145
Gas & Convenience
5
Mass
90
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.7x
Sunbeam 1.6x
Maxwell House 1.5x
Totino's Party Pizza 1.5x

How Did They Pay?

method
index
Cash
82
Credit
98
Debit
105
Food Stamps
164

When is Peter Pan Purchased?

day of week
Sun
18.0%
Mon
13.5%
Tue
12.5%
Wed
11.9%
Thu
12.4%
Fri
14.7%
Sat
16.9%
time of day
Morning
15.3%
Noon
16.9%
Afternoon
34.3%
Evening
27.0%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Peter Pan consumers purchase?

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Why do Peter Pan consumers try new brands?

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Where do Peter Pan consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Peter Pan Target Market

Arrow and target

Who actually buys Peter Pan? Do these consumers match the intended target market of Peter Pan?

Thought bubble

What motivates the target market to purchase Peter Pan?

magnifying glass

What other target market should Peter Pan look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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