Peter Vella Consumer Insights

Who buys Peter Vella? Peter Vella consumers are generally slightly higher income, Caucasian, and senior age. Peter Vella consumers are more likely to purchase Peter Vella during larger pantry stocking trips. Brands such as Febreze, Bud Light, and Bertolli also tend to be purchased in the same trip. Sample consumer insights data below.

Peter Vella Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.49
% of Basket $ (median)
42.6%
Total Basket $ (median)
$33.99

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Peter Vella Consumer Demographics

demographic
index
Female
99
Male
114
<24
54
25-34
61
35-44
76
45-54
126
55-64
242
65+
278
African American
31
Asian
60
Caucasian
113
Hispanic
40
demographic
index
Has Kids
82
No Kids
141
- $20k
55
$20k-40k
122
$40k-60k
95
$60k-80k
77
$80k-100k
134
$100k-125k
80
$125k +
123
No College
113
College
102
Adv. Degree
75

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Peter Vella Basket Affinity & Size

brand
basket affinity
Febreze 10.7x
Bud Light 9.8x
Bertolli 9.8x
Ruffles 9.6x
basket size
index
Urgent Need (1-2 Items)
99
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
99
Pantry Stocking (21+ Items)
165

Where is Peter Vella Purchased?

channels
index
Club
6
Drug
242
Food
139
Gas & Convenience
4
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.2x
Monster Energy 2.1x
Bud Light 2.1x
Purina Friskies 2.0x

How Did They Pay?

method
index
Cash
144
Credit
123
Debit
69
Food Stamps
17

When is Peter Vella Purchased?

day of week
Sun
9.8%
Mon
12.1%
Tue
15.3%
Wed
13.9%
Thu
14.2%
Fri
16.7%
Sat
18.0%
time of day
Morning
13.4%
Noon
18.1%
Afternoon
37.8%
Evening
25.7%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Peter Vella consumers purchase?

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Why do Peter Vella consumers try new brands?

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Where do Peter Vella consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Peter Vella Target Market

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Who actually buys Peter Vella? Do these consumers match the intended target market of Peter Vella?

Thought bubble

What motivates the target market to purchase Peter Vella?

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What other target market should Peter Vella look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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