Peter Vella Consumer Insights

Who buys Peter Vella?

A Peter Vella consumer is generally slightly higher income, Caucasian, and senior age. Peter Vella consumers are more likely to purchase Peter Vella during larger pantry stocking trips. Brands such as Febreze, Bud Light, and Bertolli also tend to be purchased in the same trip. See sample consumer insights data below.

Peter Vella Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$14.49
% of Basket $ (median)
42.6%
Total Basket $ (median)
$33.99

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Peter Vella Consumer Demographics

demographic
index
Female
99
Male
114
<24
54
25-34
61
35-44
76
45-54
126
55-64
242
65+
278
African American
31
Asian
60
Caucasian
113
Hispanic
40
demographic
index
Has Kids
82
No Kids
141
- $20k
55
$20k-40k
122
$40k-60k
95
$60k-80k
77
$80k-100k
134
$100k-125k
80
$125k +
123
No College
113
College
102
Adv. Degree
75

Understand Peter Vella Consumer Behavior

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Peter Vella Basket Affinity & Size

brand
basket affinity
Febreze 10.7x
Bud Light 9.8x
Bertolli 9.8x
Ruffles 9.6x
basket size
index
Urgent Need (1-2 Items)
99
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
99
Pantry Stocking (21+ Items)
165

Where is Peter Vella Purchased?

channels
index
Club
6
Drug
242
Food
139
Gas & Convenience
4
Mass
80
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.2x
Monster Energy 2.1x
Bud Light 2.1x
Purina Friskies 2.0x

How Did They Pay?

method
index
Cash
144
Credit
123
Debit
69
Food Stamps
17

When is Peter Vella Purchased?

day of week
Sun
9.8%
Mon
12.1%
Tue
15.3%
Wed
13.9%
Thu
14.2%
Fri
16.7%
Sat
18.0%
time of day
Morning
13.4%
Noon
18.1%
Afternoon
37.8%
Evening
25.7%
Late
5.1%

Get More Peter Vella Data

Contact us for the latest Peter Vella consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Peter Vella consumers switch to?

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Why do consumers stop buying Peter Vella products?

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Which retailers do Peter Vella shoppers prefer to shop at?

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What motivates consumers to try Peter Vella products?

Research the Peter Vella Target Market

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Who actually buys Peter Vella? Do these consumers match the intended target market of Peter Vella?

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What motivates the target market to buy Peter Vella?

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What other target market should Peter Vella look at?

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Which other brands have a similar target market?

About Our Peter Vella Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.