Peter's Consumer Insights

Who buys Peter's?

A Peter's consumer is generally median income, Hispanic, and young adult age. Peter's consumers are more likely to purchase Peter's during larger pantry stocking trips. Brands such as Skittles, Borden, and Natures Own also tend to be purchased in the same trip. See sample consumer insights data below.

Peter's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.0%
Total Basket $ (median)
$50.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Peter's Consumer Demographics

demographic
index
Female
100
Male
99
<24
78
25-34
123
35-44
107
45-54
66
55-64
79
65+
111
African American
95
Asian
75
Caucasian
103
Hispanic
113
demographic
index
Has Kids
110
No Kids
78
- $20k
70
$20k-40k
106
$40k-60k
100
$60k-80k
126
$80k-100k
90
$100k-125k
72
$125k +
110
No College
87
College
98
Adv. Degree
126

Understand Peter's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Peter's Basket Affinity & Size

brand
basket affinity
Skittles 6.5x
Borden 6.2x
Natures Own 6.0x
Tyson 5.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
405

Where is Peter's Purchased?

channels
index
Beauty
4825
Club
190
Drug
32
Food
41
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.0x
Sunbeam 1.9x
Monster Energy 1.7x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
100
Credit
105
Debit
92
Food Stamps
154

When is Peter's Purchased?

day of week
Sun
12.5%
Mon
11.7%
Tue
13.1%
Wed
14.6%
Thu
14.9%
Fri
15.8%
Sat
17.4%
time of day
Morning
18.2%
Noon
17.8%
Afternoon
32.6%
Evening
27.5%
Late
3.9%

Get More Peter's Data

Contact us for the latest Peter's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Peter's consumers switch to?

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Why do consumers stop buying Peter's products?

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Which retailers do Peter's shoppers prefer to shop at?

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What motivates consumers to try Peter's products?

Research the Peter's Target Market

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Who actually buys Peter's? Do these consumers match the intended target market of Peter's?

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What motivates the target market to buy Peter's?

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What other target market should Peter's look at?

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Which other brands have a similar target market?

About Our Peter's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.