Peter's Consumer Insights

Who buys Peter's? A Peter's consumer is generally median income, Hispanic, and young adult age. Peter's consumers are more likely to purchase Peter's during larger pantry stocking trips. Brands such as Skittles, Borden, and Natures Own also tend to be purchased in the same trip. Sample consumer insights data below.

Peter's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
4.0%
Total Basket $ (median)
$50.53

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Peter's Consumer Demographics

demographic
index
Female
100
Male
99
<24
78
25-34
123
35-44
107
45-54
66
55-64
79
65+
111
African American
95
Asian
75
Caucasian
103
Hispanic
113
demographic
index
Has Kids
110
No Kids
78
- $20k
70
$20k-40k
106
$40k-60k
100
$60k-80k
126
$80k-100k
90
$100k-125k
72
$125k +
110
No College
87
College
98
Adv. Degree
126

Understand Peter's Consumer Behavior

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Peter's Basket Affinity & Size

brand
basket affinity
Skittles 6.5x
Borden 6.2x
Natures Own 6.0x
Tyson 5.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
405

Where is Peter's Purchased?

channels
index
Beauty
4825
Club
190
Drug
32
Food
41
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.0x
Sunbeam 1.9x
Monster Energy 1.7x
Hawaiian Punch 1.7x

How Did They Pay?

method
index
Cash
100
Credit
105
Debit
92
Food Stamps
154

When is Peter's Purchased?

day of week
Sun
12.5%
Mon
11.7%
Tue
13.1%
Wed
14.6%
Thu
14.9%
Fri
15.8%
Sat
17.4%
time of day
Morning
18.2%
Noon
17.8%
Afternoon
32.6%
Evening
27.5%
Late
3.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Peter's consumers purchase?

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Why do Peter's consumers try new brands?

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Where do Peter's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Peter's Target Market

Arrow and target

Who actually buys Peter's? Do these consumers match the intended target market of Peter's?

Thought bubble

What motivates the target market to purchase Peter's?

magnifying glass

What other target market should Peter's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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