PetWear Consumer Insights

Who buys PetWear? PetWear consumers are generally lower income, Caucasian, and adolescent age. PetWear consumers are more likely to purchase PetWear during larger pantry stocking trips. Brands such as Swiffer, Blue Bonnet, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

PetWear Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.88
% of Basket $ (median)
8.8%
Total Basket $ (median)
$55.51

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

PetWear Consumer Demographics

demographic
index
Female
102
Male
76
<24
182
25-34
108
35-44
93
45-54
100
55-64
91
65+
66
African American
77
Asian
49
Caucasian
106
Hispanic
101
demographic
index
Has Kids
99
No Kids
103
- $20k
121
$20k-40k
130
$40k-60k
116
$60k-80k
102
$80k-100k
84
$100k-125k
75
$125k +
58
No College
127
College
99
Adv. Degree
71

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PetWear Basket Affinity & Size

brand
basket affinity
Swiffer 6.1x
Blue Bonnet 5.8x
Farmers Market 5.7x
Marketside 5.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
280

Where is PetWear Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Farmers Market 1.6x
Armour 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
107
Credit
84
Debit
121
Food Stamps
54

When is PetWear Purchased?

day of week
Sun
17.3%
Mon
11.5%
Tue
12.6%
Wed
11.0%
Thu
12.4%
Fri
15.5%
Sat
19.8%
time of day
Morning
14.0%
Noon
16.6%
Afternoon
34.7%
Evening
26.7%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do PetWear consumers purchase?

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Why do PetWear consumers try new brands?

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Where do PetWear consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PetWear Target Market

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Who actually buys PetWear? Do these consumers match the intended target market of PetWear?

Thought bubble

What motivates the target market to purchase PetWear?

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What other target market should PetWear look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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