PetWear Consumer Insights

Who buys PetWear?

A PetWear consumer is generally lower income, Caucasian, and adolescent age. PetWear consumers are more likely to purchase PetWear during larger pantry stocking trips. Brands such as Swiffer, Blue Bonnet, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

PetWear Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.88
% of Basket $ (median)
8.8%
Total Basket $ (median)
$55.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PetWear Consumer Demographics

demographic
index
Female
102
Male
76
<24
182
25-34
108
35-44
93
45-54
100
55-64
91
65+
66
African American
77
Asian
49
Caucasian
106
Hispanic
101
demographic
index
Has Kids
99
No Kids
103
- $20k
121
$20k-40k
130
$40k-60k
116
$60k-80k
102
$80k-100k
84
$100k-125k
75
$125k +
58
No College
127
College
99
Adv. Degree
71

Understand PetWear Consumer Behavior

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PetWear Basket Affinity & Size

brand
basket affinity
Swiffer 6.1x
Blue Bonnet 5.8x
Farmers Market 5.7x
Marketside 5.4x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
280

Where is PetWear Purchased?

channels
index
Drug
0
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.6x
Farmers Market 1.6x
Armour 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
107
Credit
84
Debit
121
Food Stamps
54

When is PetWear Purchased?

day of week
Sun
17.3%
Mon
11.5%
Tue
12.6%
Wed
11.0%
Thu
12.4%
Fri
15.5%
Sat
19.8%
time of day
Morning
14.0%
Noon
16.6%
Afternoon
34.7%
Evening
26.7%
Late
8.0%

Get More PetWear Data

Better understand PetWear consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do PetWear consumers switch to?

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Why do consumers stop buying PetWear products?

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Which retailers do PetWear shoppers prefer to shop at?

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What motivates consumers to try PetWear products?

Research the PetWear Target Market

Arrow and target

Who actually buys PetWear? Do these consumers match the intended target market of PetWear?

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What motivates the target market to buy PetWear?

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What other target market should PetWear look at?

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Which other brands have a similar target market?

About Our PetWear Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.