Pez Consumer Insights

Who buys Pez?

A Pez consumer is generally very high income, Caucasian, and lower middle age. Pez consumers are more likely to purchase Pez during larger pantry stocking trips. Brands such as Reese's, Skittles, and Hershey's Kisses also tend to be purchased in the same trip. See sample consumer insights data below.

Pez Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.29
% of Basket $ (median)
5.8%
Total Basket $ (median)
$39.43

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pez Consumer Demographics

demographic
index
Female
102
Male
77
<24
69
25-34
99
35-44
111
45-54
91
55-64
87
65+
83
African American
78
Asian
67
Caucasian
108
Hispanic
72
demographic
index
Has Kids
112
No Kids
74
- $20k
93
$20k-40k
108
$40k-60k
97
$60k-80k
98
$80k-100k
101
$100k-125k
92
$125k +
108
No College
101
College
101
Adv. Degree
92

Understand Pez Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pez Basket Affinity & Size

brand
basket affinity
Reese's 12.7x
Skittles 12.0x
Hershey's Kisses 11.9x
Cadbury 11.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
329

Where is Pez Purchased?

channels
index
Beauty
10
Club
0
Dollar
743
Drug
142
Food
24
Gas & Convenience
9
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Marlboro Gold Pack 1.5x
Blue Bonnet 1.5x
Kool-Aid 1.5x

How Did They Pay?

method
index
Cash
100
Credit
91
Debit
111
Food Stamps
96

When is Pez Purchased?

day of week
Sun
13.4%
Mon
12.3%
Tue
12.4%
Wed
12.9%
Thu
14.0%
Fri
17.2%
Sat
17.9%
time of day
Morning
16.2%
Noon
18.8%
Afternoon
33.4%
Evening
24.0%
Late
7.6%

About Our Pez Consumer Insights

How do we know who buys Pez? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pez consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.