Pez Consumer Insights

Who buys Pez? A Pez consumer is generally very high income, Caucasian, and lower middle age. Pez consumers are more likely to purchase Pez during larger pantry stocking trips. Brands such as Reese's, Skittles, and Hershey's Kisses also tend to be purchased in the same trip. Sample consumer insights data below.

Pez Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.29
% of Basket $ (median)
5.8%
Total Basket $ (median)
$39.43

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pez Consumer Demographics

demographic
index
Female
102
Male
77
<24
69
25-34
99
35-44
111
45-54
91
55-64
87
65+
83
African American
78
Asian
67
Caucasian
108
Hispanic
72
demographic
index
Has Kids
112
No Kids
74
- $20k
93
$20k-40k
108
$40k-60k
97
$60k-80k
98
$80k-100k
101
$100k-125k
92
$125k +
108
No College
101
College
101
Adv. Degree
92

Understand Pez Consumer Behavior

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Pez Basket Affinity & Size

brand
basket affinity
Reese's 12.7x
Skittles 12.0x
Hershey's Kisses 11.9x
Cadbury 11.6x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
329

Where is Pez Purchased?

channels
index
Beauty
10
Club
0
Dollar
743
Drug
142
Food
24
Gas & Convenience
9
Mass
150
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Marlboro Gold Pack 1.5x
Blue Bonnet 1.5x
Kool-Aid 1.5x

How Did They Pay?

method
index
Cash
100
Credit
91
Debit
111
Food Stamps
96

When is Pez Purchased?

day of week
Sun
13.4%
Mon
12.3%
Tue
12.4%
Wed
12.9%
Thu
14.0%
Fri
17.2%
Sat
17.9%
time of day
Morning
16.2%
Noon
18.8%
Afternoon
33.4%
Evening
24.0%
Late
7.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pez consumers purchase?

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Why do Pez consumers try new brands?

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Where do Pez consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pez Target Market

Arrow and target

Who actually buys Pez? Do these consumers match the intended target market of Pez?

Thought bubble

What motivates the target market to purchase Pez?

magnifying glass

What other target market should Pez look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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