P.F. Chang's Consumer Insights

Who buys P.F. Chang's?

A P.F. Chang's consumer is generally very high income, Caucasian, and young adult age. P.F. Chang's consumers are more likely to purchase P.F. Chang's during larger pantry stocking trips. Brands such as Bertolli, Archer Farms, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

P.F. Chang's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$6.99
% of Basket $ (median)
11.6%
Total Basket $ (median)
$60.26

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

P.F. Chang's Consumer Demographics

demographic
index
Female
96
Male
143
<24
91
25-34
110
35-44
95
45-54
99
55-64
97
65+
90
African American
90
Asian
97
Caucasian
104
Hispanic
71
demographic
index
Has Kids
96
No Kids
109
- $20k
88
$20k-40k
77
$40k-60k
96
$60k-80k
91
$80k-100k
112
$100k-125k
103
$125k +
145
No College
67
College
100
Adv. Degree
142

Understand P.F. Chang's Consumer Behavior

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P.F. Chang's Basket Affinity & Size

brand
basket affinity
Bertolli 16.1x
Archer Farms 9.1x
Lean Cuisine 7.5x
Marie Callender's 6.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
436

Where is P.F. Chang's Purchased?

channels
index
Beauty
2
Club
126
Dollar
0
Drug
28
Food
122
Gas & Convenience
7
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.5x
Lean Cuisine 1.5x
Weight Watchers Smart Ones 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
65
Credit
122
Debit
93
Food Stamps
122

When is P.F. Chang's Purchased?

day of week
Sun
17.5%
Mon
13.4%
Tue
12.1%
Wed
12.5%
Thu
12.6%
Fri
14.9%
Sat
17.0%
time of day
Morning
11.9%
Noon
18.2%
Afternoon
33.9%
Evening
29.4%
Late
6.5%

About Our P.F. Chang's Consumer Insights

How do we know who buys P.F. Chang's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the P.F. Chang's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.