P.F. Chang's Consumer Insights

Who buys P.F. Chang's?

A P.F. Chang's consumer is generally very high income, Caucasian, and young adult age. P.F. Chang's consumers are more likely to purchase P.F. Chang's during larger pantry stocking trips. Brands such as Bertolli, Archer Farms, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

P.F. Chang's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.99
% of Basket $ (median)
11.6%
Total Basket $ (median)
$60.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

P.F. Chang's Consumer Demographics

demographic
index
Female
96
Male
143
<24
91
25-34
110
35-44
95
45-54
99
55-64
97
65+
90
African American
90
Asian
97
Caucasian
104
Hispanic
71
demographic
index
Has Kids
96
No Kids
109
- $20k
88
$20k-40k
77
$40k-60k
96
$60k-80k
91
$80k-100k
112
$100k-125k
103
$125k +
145
No College
67
College
100
Adv. Degree
142

Understand P.F. Chang's Consumer Behavior

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P.F. Chang's Basket Affinity & Size

brand
basket affinity
Bertolli 16.1x
Archer Farms 9.1x
Lean Cuisine 7.5x
Marie Callender's 6.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
436

Where is P.F. Chang's Purchased?

channels
index
Beauty
2
Club
126
Dollar
0
Drug
28
Food
122
Gas & Convenience
7
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.5x
Lean Cuisine 1.5x
Weight Watchers Smart Ones 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
65
Credit
122
Debit
93
Food Stamps
122

When is P.F. Chang's Purchased?

day of week
Sun
17.5%
Mon
13.4%
Tue
12.1%
Wed
12.5%
Thu
12.6%
Fri
14.9%
Sat
17.0%
time of day
Morning
11.9%
Noon
18.2%
Afternoon
33.9%
Evening
29.4%
Late
6.5%

Get More P.F. Chang's Data

Contact us for the latest P.F. Chang's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do P.F. Chang's consumers switch to?

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Why do consumers stop buying P.F. Chang's products?

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Which retailers do P.F. Chang's shoppers prefer to shop at?

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What motivates consumers to try P.F. Chang's products?

Research the P.F. Chang's Target Market

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Who actually buys P.F. Chang's? Do these consumers match the intended target market of P.F. Chang's?

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What motivates the target market to buy P.F. Chang's?

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What other target market should P.F. Chang's look at?

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Which other brands have a similar target market?

About Our P.F. Chang's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.