P.F. Chang's Consumer Insights

Who buys P.F. Chang's? P.F. Chang's consumers are generally very high income, Caucasian, and young adult age. P.F. Chang's consumers are more likely to purchase P.F. Chang's during larger pantry stocking trips. Brands such as Bertolli, Archer Farms, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

P.F. Chang's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.99
% of Basket $ (median)
11.6%
Total Basket $ (median)
$60.26

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

P.F. Chang's Consumer Demographics

demographic
index
Female
96
Male
143
<24
91
25-34
110
35-44
95
45-54
99
55-64
97
65+
90
African American
90
Asian
97
Caucasian
104
Hispanic
71
demographic
index
Has Kids
96
No Kids
109
- $20k
88
$20k-40k
77
$40k-60k
96
$60k-80k
91
$80k-100k
112
$100k-125k
103
$125k +
145
No College
67
College
100
Adv. Degree
142

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P.F. Chang's Basket Affinity & Size

brand
basket affinity
Bertolli 16.1x
Archer Farms 9.1x
Lean Cuisine 7.5x
Marie Callender's 6.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
436

Where is P.F. Chang's Purchased?

channels
index
Beauty
2
Club
126
Dollar
0
Drug
28
Food
122
Gas & Convenience
7
Mass
96
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bertolli 1.5x
Lean Cuisine 1.5x
Weight Watchers Smart Ones 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
65
Credit
122
Debit
93
Food Stamps
122

When is P.F. Chang's Purchased?

day of week
Sun
17.5%
Mon
13.4%
Tue
12.1%
Wed
12.5%
Thu
12.6%
Fri
14.9%
Sat
17.0%
time of day
Morning
11.9%
Noon
18.2%
Afternoon
33.9%
Evening
29.4%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do P.F. Chang's consumers purchase?

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Why do P.F. Chang's consumers try new brands?

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Where do P.F. Chang's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the P.F. Chang's Target Market

Arrow and target

Who actually buys P.F. Chang's? Do these consumers match the intended target market of P.F. Chang's?

Thought bubble

What motivates the target market to purchase P.F. Chang's?

magnifying glass

What other target market should P.F. Chang's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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