Philips Consumer Insights

Who buys Philips? A Philips consumer is generally very high income, Asian, and adolescent age. Philips consumers are more likely to purchase Philips during larger pantry stocking trips. Brands such as Archer Farms, Gerber, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

Philips Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.97
% of Basket $ (median)
21.1%
Total Basket $ (median)
$47.31

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Philips Consumer Demographics

demographic
index
Female
100
Male
96
<24
124
25-34
106
35-44
105
45-54
88
55-64
76
65+
98
African American
74
Asian
116
Caucasian
100
Hispanic
103
demographic
index
Has Kids
102
No Kids
95
- $20k
84
$20k-40k
88
$40k-60k
85
$60k-80k
95
$80k-100k
99
$100k-125k
126
$125k +
135
No College
80
College
104
Adv. Degree
107

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Philips Basket Affinity & Size

brand
basket affinity
Archer Farms 15.8x
Gerber 11.7x
Gerber Graduates 8.9x
Energizer 8.7x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
218

Where is Philips Purchased?

channels
index
Beauty
11
Club
55
Dollar
17
Drug
24
Food
7
Mass
197
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Archer Farms 1.4x
Gerber 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
62
Credit
124
Debit
108
Food Stamps
13

When is Philips Purchased?

day of week
Sun
18.2%
Mon
11.1%
Tue
10.6%
Wed
11.2%
Thu
11.6%
Fri
17.6%
Sat
19.6%
time of day
Morning
15.0%
Noon
15.8%
Afternoon
35.7%
Evening
26.9%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Philips consumers purchase?

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Why do Philips consumers try new brands?

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Where do Philips consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Philips Target Market

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Who actually buys Philips? Do these consumers match the intended target market of Philips?

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What motivates the target market to purchase Philips?

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What other target market should Philips look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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