Philips Consumer Insights

Who buys Philips?

A Philips consumer is generally very high income, Asian, and adolescent age. Philips consumers are more likely to purchase Philips during larger pantry stocking trips. Brands such as Archer Farms, Gerber, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Philips Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.97
% of Basket $ (median)
21.1%
Total Basket $ (median)
$47.31

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Philips Consumer Demographics

demographic
index
Female
100
Male
96
<24
124
25-34
106
35-44
105
45-54
88
55-64
76
65+
98
African American
74
Asian
116
Caucasian
100
Hispanic
103
demographic
index
Has Kids
102
No Kids
95
- $20k
84
$20k-40k
88
$40k-60k
85
$60k-80k
95
$80k-100k
99
$100k-125k
126
$125k +
135
No College
80
College
104
Adv. Degree
107

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Philips Basket Affinity & Size

brand
basket affinity
Archer Farms 15.8x
Gerber 11.7x
Gerber Graduates 8.9x
Energizer 8.7x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
83
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
218

Where is Philips Purchased?

channels
index
Beauty
11
Club
55
Dollar
17
Drug
24
Food
7
Mass
197
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.5x
Archer Farms 1.4x
Gerber 1.4x
Dannon Danimals 1.4x

How Did They Pay?

method
index
Cash
62
Credit
124
Debit
108
Food Stamps
13

When is Philips Purchased?

day of week
Sun
18.2%
Mon
11.1%
Tue
10.6%
Wed
11.2%
Thu
11.6%
Fri
17.6%
Sat
19.6%
time of day
Morning
15.0%
Noon
15.8%
Afternoon
35.7%
Evening
26.9%
Late
6.7%

About Our Philips Consumer Insights

How do we know who buys Philips? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Philips consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.