Phillips Consumer Insights

Who buys Phillips?

A Phillips consumer is generally higher income, African American, and senior age. Phillips consumers are more likely to purchase Phillips during larger pantry stocking trips. Brands such as Listerine, Weight Watchers Smart Ones, and Energizer also tend to be purchased in the same trip. See sample consumer insights data below.

Phillips Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.98
% of Basket $ (median)
14.4%
Total Basket $ (median)
$55.51

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Phillips Consumer Demographics

demographic
index
Female
98
Male
123
<24
99
25-34
83
35-44
93
45-54
108
55-64
137
65+
207
African American
135
Asian
76
Caucasian
102
Hispanic
91
demographic
index
Has Kids
88
No Kids
127
- $20k
89
$20k-40k
99
$40k-60k
110
$60k-80k
102
$80k-100k
79
$100k-125k
111
$125k +
100
No College
105
College
98
Adv. Degree
103

Understand Phillips Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Phillips Basket Affinity & Size

brand
basket affinity
Listerine 6.0x
Weight Watchers Smart Ones 5.7x
Energizer 5.2x
Vlasic 5.0x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
285

Where is Phillips Purchased?

channels
index
Beauty
9
Club
72
Dollar
72
Drug
142
Food
25
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
V8 1.5x
Gold Peak 1.4x
Listerine 1.4x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
105
Credit
111
Debit
96
Food Stamps
49

When is Phillips Purchased?

day of week
Sun
15.3%
Mon
13.6%
Tue
13.0%
Wed
11.8%
Thu
12.2%
Fri
15.8%
Sat
18.3%
time of day
Morning
15.7%
Noon
17.3%
Afternoon
35.0%
Evening
23.4%
Late
8.5%

About Our Phillips Consumer Insights

How do we know who buys Phillips? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Phillips consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.