Phillips Consumer Insights

Who buys Phillips? Phillips consumers are generally higher income, African American, and senior age. Phillips consumers are more likely to purchase Phillips during larger pantry stocking trips. Brands such as Listerine, Weight Watchers Smart Ones, and Energizer also tend to be purchased in the same trip. Sample consumer insights data below.

Phillips Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.98
% of Basket $ (median)
14.4%
Total Basket $ (median)
$55.51

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Phillips Consumer Demographics

demographic
index
Female
98
Male
123
<24
99
25-34
83
35-44
93
45-54
108
55-64
137
65+
207
African American
135
Asian
76
Caucasian
102
Hispanic
91
demographic
index
Has Kids
88
No Kids
127
- $20k
89
$20k-40k
99
$40k-60k
110
$60k-80k
102
$80k-100k
79
$100k-125k
111
$125k +
100
No College
105
College
98
Adv. Degree
103

Understand Phillips Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Phillips Basket Affinity & Size

brand
basket affinity
Listerine 6.0x
Weight Watchers Smart Ones 5.7x
Energizer 5.2x
Vlasic 5.0x
basket size
index
Urgent Need (1-2 Items)
35
Express Lane (3-10 Items)
75
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
285

Where is Phillips Purchased?

channels
index
Beauty
9
Club
72
Dollar
72
Drug
142
Food
25
Mass
160
regions
hover to view index

What Else Do They Buy?

brand
household affinity
V8 1.5x
Gold Peak 1.4x
Listerine 1.4x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
105
Credit
111
Debit
96
Food Stamps
49

When is Phillips Purchased?

day of week
Sun
15.3%
Mon
13.6%
Tue
13.0%
Wed
11.8%
Thu
12.2%
Fri
15.8%
Sat
18.3%
time of day
Morning
15.7%
Noon
17.3%
Afternoon
35.0%
Evening
23.4%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Phillips consumers purchase?

check mark

Why do Phillips consumers try new brands?

check mark

Where do Phillips consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Phillips Target Market

Arrow and target

Who actually buys Phillips? Do these consumers match the intended target market of Phillips?

Thought bubble

What motivates the target market to purchase Phillips?

magnifying glass

What other target market should Phillips look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us