Philly Swirl Consumer Insights

Who buys Philly Swirl?

A Philly Swirl consumer is generally very low income, Caucasian, and lower middle age. Philly Swirl consumers are more likely to purchase Philly Swirl during larger pantry stocking trips. Brands such as YoCrunch, Totino's Party Pizza, and Dannon Danimals also tend to be purchased in the same trip. See sample consumer insights data below.

Philly Swirl Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.3%
Total Basket $ (median)
$69.82

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Philly Swirl Consumer Demographics

demographic
index
Female
103
Male
71
<24
62
25-34
94
35-44
120
45-54
89
55-64
75
65+
58
African American
86
Asian
68
Caucasian
105
Hispanic
96
demographic
index
Has Kids
123
No Kids
48
- $20k
125
$20k-40k
103
$40k-60k
102
$60k-80k
106
$80k-100k
81
$100k-125k
82
$125k +
105
No College
106
College
102
Adv. Degree
81

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Philly Swirl Basket Affinity & Size

brand
basket affinity
YoCrunch 6.4x
Totino's Party Pizza 5.8x
Dannon Danimals 5.8x
Chef Boyardee 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
485

Where is Philly Swirl Purchased?

channels
index
Club
7
Drug
3
Food
134
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.0x
YoCrunch 1.9x
Sunbeam 1.7x
Sunny Meadow 1.7x

How Did They Pay?

method
index
Cash
80
Credit
95
Debit
103
Food Stamps
215

When is Philly Swirl Purchased?

day of week
Sun
18.6%
Mon
15.4%
Tue
12.1%
Wed
11.8%
Thu
12.8%
Fri
14.2%
Sat
15.1%
time of day
Morning
10.9%
Noon
15.0%
Afternoon
32.0%
Evening
35.9%
Late
6.3%

About Our Philly Swirl Consumer Insights

How do we know who buys Philly Swirl? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Philly Swirl consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.