Philly Swirl Consumer Insights

Who buys Philly Swirl? Philly Swirl consumers are generally very low income, Caucasian, and lower middle age. Philly Swirl consumers are more likely to purchase Philly Swirl during larger pantry stocking trips. Brands such as YoCrunch, Totino's Party Pizza, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Philly Swirl Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.3%
Total Basket $ (median)
$69.82

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Philly Swirl Consumer Demographics

demographic
index
Female
103
Male
71
<24
62
25-34
94
35-44
120
45-54
89
55-64
75
65+
58
African American
86
Asian
68
Caucasian
105
Hispanic
96
demographic
index
Has Kids
123
No Kids
48
- $20k
125
$20k-40k
103
$40k-60k
102
$60k-80k
106
$80k-100k
81
$100k-125k
82
$125k +
105
No College
106
College
102
Adv. Degree
81

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Philly Swirl Basket Affinity & Size

brand
basket affinity
YoCrunch 6.4x
Totino's Party Pizza 5.8x
Dannon Danimals 5.8x
Chef Boyardee 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
136
Pantry Stocking (21+ Items)
485

Where is Philly Swirl Purchased?

channels
index
Club
7
Drug
3
Food
134
Mass
118
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 2.0x
YoCrunch 1.9x
Sunbeam 1.7x
Sunny Meadow 1.7x

How Did They Pay?

method
index
Cash
80
Credit
95
Debit
103
Food Stamps
215

When is Philly Swirl Purchased?

day of week
Sun
18.6%
Mon
15.4%
Tue
12.1%
Wed
11.8%
Thu
12.8%
Fri
14.2%
Sat
15.1%
time of day
Morning
10.9%
Noon
15.0%
Afternoon
32.0%
Evening
35.9%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Philly Swirl consumers purchase?

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Why do Philly Swirl consumers try new brands?

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Where do Philly Swirl consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Philly Swirl Target Market

Arrow and target

Who actually buys Philly Swirl? Do these consumers match the intended target market of Philly Swirl?

Thought bubble

What motivates the target market to purchase Philly Swirl?

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What other target market should Philly Swirl look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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