Philly Swirl Swirl Stix Consumer Insights

Who buys Philly Swirl Swirl Stix?

A Philly Swirl Swirl Stix consumer is generally lower income, Caucasian, and young adult age. Philly Swirl Swirl Stix consumers are more likely to purchase Philly Swirl Swirl Stix during larger pantry stocking trips. Brands such as Dannon Danimals, Totino's Pizza Rolls, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Philly Swirl Swirl Stix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.18
% of Basket $ (median)
3.4%
Total Basket $ (median)
$64.89

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Philly Swirl Swirl Stix Consumer Demographics

demographic
index
Female
103
Male
71
<24
78
25-34
116
35-44
110
45-54
82
55-64
60
65+
64
African American
99
Asian
100
Caucasian
100
Hispanic
94
demographic
index
Has Kids
121
No Kids
52
- $20k
124
$20k-40k
127
$40k-60k
97
$60k-80k
98
$80k-100k
95
$100k-125k
107
$125k +
53
No College
128
College
99
Adv. Degree
73

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Philly Swirl Swirl Stix Basket Affinity & Size

brand
basket affinity
Dannon Danimals 7.2x
Totino's Pizza Rolls 6.6x
Yoplait Go-Gurt 6.4x
Totino's Party Pizza 5.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
450

Where is Philly Swirl Swirl Stix Purchased?

channels
index
Dollar
109
Drug
22
Food
22
Gas & Convenience
10
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 2.0x
Totino's Pizza Rolls 1.8x
Blue Bonnet 1.8x
Kool-Aid 1.8x

How Did They Pay?

method
index
Cash
125
Credit
79
Debit
92
Food Stamps
237

When is Philly Swirl Swirl Stix Purchased?

day of week
Sun
14.7%
Mon
15.4%
Tue
13.0%
Wed
13.4%
Thu
13.4%
Fri
15.4%
Sat
14.7%
time of day
Morning
11.6%
Noon
13.3%
Afternoon
33.7%
Evening
32.0%
Late
9.4%

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Find Answers to Questions

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Which brands do Philly Swirl Swirl Stix consumers switch to?

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Why do consumers stop buying Philly Swirl Swirl Stix products?

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What motivates consumers to try Philly Swirl Swirl Stix products?

Research the Philly Swirl Swirl Stix Target Market

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Who actually buys Philly Swirl Swirl Stix? Do these consumers match the intended target market of Philly Swirl Swirl Stix?

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What motivates the target market to buy Philly Swirl Swirl Stix?

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What other target market should Philly Swirl Swirl Stix look at?

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Which other brands have a similar target market?

About Our Philly Swirl Swirl Stix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.