Philly Swirl Swirl Stix Consumer Insights

Who buys Philly Swirl Swirl Stix? Philly Swirl Swirl Stix consumers are generally lower income, Caucasian, and young adult age. Philly Swirl Swirl Stix consumers are more likely to purchase Philly Swirl Swirl Stix during larger pantry stocking trips. Brands such as Dannon Danimals, Totino's Pizza Rolls, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Philly Swirl Swirl Stix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.18
% of Basket $ (median)
3.4%
Total Basket $ (median)
$64.89

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Philly Swirl Swirl Stix Consumer Demographics

demographic
index
Female
103
Male
71
<24
78
25-34
116
35-44
110
45-54
82
55-64
60
65+
64
African American
99
Asian
100
Caucasian
100
Hispanic
94
demographic
index
Has Kids
121
No Kids
52
- $20k
124
$20k-40k
127
$40k-60k
97
$60k-80k
98
$80k-100k
95
$100k-125k
107
$125k +
53
No College
128
College
99
Adv. Degree
73

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Philly Swirl Swirl Stix Basket Affinity & Size

brand
basket affinity
Dannon Danimals 7.2x
Totino's Pizza Rolls 6.6x
Yoplait Go-Gurt 6.4x
Totino's Party Pizza 5.7x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
450

Where is Philly Swirl Swirl Stix Purchased?

channels
index
Dollar
109
Drug
22
Food
22
Gas & Convenience
10
Mass
195
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 2.0x
Totino's Pizza Rolls 1.8x
Blue Bonnet 1.8x
Kool-Aid 1.8x

How Did They Pay?

method
index
Cash
125
Credit
79
Debit
92
Food Stamps
237

When is Philly Swirl Swirl Stix Purchased?

day of week
Sun
14.7%
Mon
15.4%
Tue
13.0%
Wed
13.4%
Thu
13.4%
Fri
15.4%
Sat
14.7%
time of day
Morning
11.6%
Noon
13.3%
Afternoon
33.7%
Evening
32.0%
Late
9.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Philly Swirl Swirl Stix consumers purchase?

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Why do Philly Swirl Swirl Stix consumers try new brands?

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Where do Philly Swirl Swirl Stix consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Philly Swirl Swirl Stix Target Market

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Who actually buys Philly Swirl Swirl Stix? Do these consumers match the intended target market of Philly Swirl Swirl Stix?

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What motivates the target market to purchase Philly Swirl Swirl Stix?

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What other target market should Philly Swirl Swirl Stix look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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