Physicians Formula Consumer Insights

Who buys Physicians Formula?

A Physicians Formula consumer is generally very low income, Asian, and young adult age. Physicians Formula consumers are more likely to purchase Physicians Formula during mid to large sized trips. Brands such as CoverGirl, Neutrogena, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Physicians Formula Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.49
% of Basket $ (median)
61.3%
Total Basket $ (median)
$18.75

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Physicians Formula Consumer Demographics

demographic
index
Female
105
Male
55
<24
167
25-34
169
35-44
81
45-54
65
55-64
50
65+
22
African American
78
Asian
219
Caucasian
81
Hispanic
169
demographic
index
Has Kids
89
No Kids
124
- $20k
145
$20k-40k
128
$40k-60k
106
$60k-80k
98
$80k-100k
89
$100k-125k
71
$125k +
66
No College
92
College
105
Adv. Degree
87

Understand Physicians Formula Consumer Behavior

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Physicians Formula Basket Affinity & Size

brand
basket affinity
CoverGirl 22.4x
Neutrogena 15.6x
Olay 12.9x
Oral-B 10.3x
basket size
index
Urgent Need (1-2 Items)
58
Express Lane (3-10 Items)
116
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
116

Where is Physicians Formula Purchased?

channels
index
Beauty
758
Drug
901
Food
1
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Scott 1.6x
Olay 1.6x
Gold Peak 1.5x

How Did They Pay?

method
index
Cash
146
Credit
88
Debit
85
Food Stamps
21

When is Physicians Formula Purchased?

day of week
Sun
18.1%
Mon
14.2%
Tue
12.3%
Wed
13.7%
Thu
12.8%
Fri
13.8%
Sat
15.3%
time of day
Morning
13.8%
Noon
15.7%
Afternoon
34.0%
Evening
27.7%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Physicians Formula consumers purchase?

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Why do Physicians Formula consumers try new brands?

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Where do Physicians Formula consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Physicians Formula Target Market

Arrow and target

Who actually buys Physicians Formula? Do these consumers match the intended target market of Physicians Formula?

Thought bubble

What motivates the target market to purchase Physicians Formula?

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What other target market should Physicians Formula look at?

venn diagram

Which other brands have a similar target market?

About Our Physicians Formula Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.