Pibb Consumer Insights

Who buys Pibb?

A Pibb consumer is generally very low income, Caucasian, and upper middle age. Pibb consumers are more likely to purchase Pibb during larger pantry stocking trips. Brands such as Sprite, Coca-Cola, and Sunbeam also tend to be purchased in the same trip. See sample consumer insights data below.

Pibb Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
7.9%
Total Basket $ (median)
$31.67

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pibb Consumer Demographics

demographic
index
Female
101
Male
94
<24
109
25-34
98
35-44
90
45-54
130
55-64
103
65+
23
African American
56
Asian
35
Caucasian
119
Hispanic
29
demographic
index
Has Kids
100
No Kids
100
- $20k
139
$20k-40k
118
$40k-60k
101
$60k-80k
119
$80k-100k
95
$100k-125k
65
$125k +
60
No College
134
College
97
Adv. Degree
73

Understand Pibb Consumer Behavior

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Pibb Basket Affinity & Size

brand
basket affinity
Sprite 9.1x
Coca-Cola 7.6x
Sunbeam 6.2x
Hefty 5.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
284

Where is Pibb Purchased?

channels
index
Dollar
265
Drug
80
Food
151
Gas & Convenience
316
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Blue Bonnet 1.9x
Totino's Party Pizza 1.9x
Diet Mountain Dew 1.9x

How Did They Pay?

method
index
Cash
123
Credit
85
Debit
98
Food Stamps
149

When is Pibb Purchased?

day of week
Sun
16.5%
Mon
12.8%
Tue
12.2%
Wed
12.2%
Thu
12.2%
Fri
16.7%
Sat
17.4%
time of day
Morning
12.7%
Noon
14.1%
Afternoon
33.5%
Evening
31.3%
Late
8.3%

About Our Pibb Consumer Insights

How do we know who buys Pibb? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pibb consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.