Pibb Consumer Insights

Who buys Pibb? Pibb consumers are generally very low income, Caucasian, and upper middle age. Pibb consumers are more likely to purchase Pibb during larger pantry stocking trips. Brands such as Sprite, Coca-Cola, and Sunbeam also tend to be purchased in the same trip. Sample consumer insights data below.

Pibb Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
7.9%
Total Basket $ (median)
$31.67

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pibb Consumer Demographics

demographic
index
Female
101
Male
94
<24
109
25-34
98
35-44
90
45-54
130
55-64
103
65+
23
African American
56
Asian
35
Caucasian
119
Hispanic
29
demographic
index
Has Kids
100
No Kids
100
- $20k
139
$20k-40k
118
$40k-60k
101
$60k-80k
119
$80k-100k
95
$100k-125k
65
$125k +
60
No College
134
College
97
Adv. Degree
73

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Pibb Basket Affinity & Size

brand
basket affinity
Sprite 9.1x
Coca-Cola 7.6x
Sunbeam 6.2x
Hefty 5.5x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
85
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
284

Where is Pibb Purchased?

channels
index
Dollar
265
Drug
80
Food
151
Gas & Convenience
316
Mass
74
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.0x
Blue Bonnet 1.9x
Totino's Party Pizza 1.9x
Diet Mountain Dew 1.9x

How Did They Pay?

method
index
Cash
123
Credit
85
Debit
98
Food Stamps
149

When is Pibb Purchased?

day of week
Sun
16.5%
Mon
12.8%
Tue
12.2%
Wed
12.2%
Thu
12.2%
Fri
16.7%
Sat
17.4%
time of day
Morning
12.7%
Noon
14.1%
Afternoon
33.5%
Evening
31.3%
Late
8.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pibb consumers purchase?

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Why do Pibb consumers try new brands?

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Where do Pibb consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pibb Target Market

Arrow and target

Who actually buys Pibb? Do these consumers match the intended target market of Pibb?

Thought bubble

What motivates the target market to purchase Pibb?

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What other target market should Pibb look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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