Pictsweet Consumer Insights

Who buys Pictsweet? A Pictsweet consumer is generally median income, African American, and senior age. Pictsweet consumers are more likely to purchase Pictsweet during larger pantry stocking trips. Brands such as Birds Eye, Birds Eye Steamfresh, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Pictsweet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.1%
Total Basket $ (median)
$65.32

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pictsweet Consumer Demographics

demographic
index
Female
100
Male
97
<24
94
25-34
87
35-44
94
45-54
103
55-64
138
65+
175
African American
208
Asian
50
Caucasian
105
Hispanic
54
demographic
index
Has Kids
90
No Kids
123
- $20k
97
$20k-40k
96
$40k-60k
103
$60k-80k
108
$80k-100k
106
$100k-125k
87
$125k +
96
No College
99
College
99
Adv. Degree
108

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Pictsweet Basket Affinity & Size

brand
basket affinity
Birds Eye 8.6x
Birds Eye Steamfresh 6.8x
Sunny Meadow 5.3x
Ro-Tel 5.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
533

Where is Pictsweet Purchased?

channels
index
Club
0
Dollar
30
Drug
15
Food
113
Gas & Convenience
7
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Sunbeam 1.5x
Ro-Tel 1.5x
Borden 1.5x

How Did They Pay?

method
index
Cash
86
Credit
95
Debit
109
Food Stamps
138

When is Pictsweet Purchased?

day of week
Sun
19.1%
Mon
14.0%
Tue
11.8%
Wed
11.5%
Thu
11.1%
Fri
14.3%
Sat
18.3%
time of day
Morning
14.9%
Noon
17.4%
Afternoon
35.6%
Evening
26.0%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pictsweet consumers purchase?

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Why do Pictsweet consumers try new brands?

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Where do Pictsweet consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pictsweet Target Market

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Who actually buys Pictsweet? Do these consumers match the intended target market of Pictsweet?

Thought bubble

What motivates the target market to purchase Pictsweet?

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What other target market should Pictsweet look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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