Pictsweet Consumer Insights

Who buys Pictsweet?

A Pictsweet consumer is generally median income, African American, and senior age. Pictsweet consumers are more likely to purchase Pictsweet during larger pantry stocking trips. Brands such as Birds Eye, Birds Eye Steamfresh, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Pictsweet Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
3.1%
Total Basket $ (median)
$65.32

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pictsweet Consumer Demographics

demographic
index
Female
100
Male
97
<24
94
25-34
87
35-44
94
45-54
103
55-64
138
65+
175
African American
208
Asian
50
Caucasian
105
Hispanic
54
demographic
index
Has Kids
90
No Kids
123
- $20k
97
$20k-40k
96
$40k-60k
103
$60k-80k
108
$80k-100k
106
$100k-125k
87
$125k +
96
No College
99
College
99
Adv. Degree
108

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Pictsweet Basket Affinity & Size

brand
basket affinity
Birds Eye 8.6x
Birds Eye Steamfresh 6.8x
Sunny Meadow 5.3x
Ro-Tel 5.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
533

Where is Pictsweet Purchased?

channels
index
Club
0
Dollar
30
Drug
15
Food
113
Gas & Convenience
7
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.6x
Sunbeam 1.5x
Ro-Tel 1.5x
Borden 1.5x

How Did They Pay?

method
index
Cash
86
Credit
95
Debit
109
Food Stamps
138

When is Pictsweet Purchased?

day of week
Sun
19.1%
Mon
14.0%
Tue
11.8%
Wed
11.5%
Thu
11.1%
Fri
14.3%
Sat
18.3%
time of day
Morning
14.9%
Noon
17.4%
Afternoon
35.6%
Evening
26.0%
Late
6.2%

Get More Pictsweet Data

Contact us for the latest Pictsweet consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pictsweet consumers switch to?

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Why do consumers stop buying Pictsweet products?

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Which retailers do Pictsweet shoppers prefer to shop at?

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What motivates consumers to try Pictsweet products?

Research the Pictsweet Target Market

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Who actually buys Pictsweet? Do these consumers match the intended target market of Pictsweet?

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What motivates the target market to buy Pictsweet?

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What other target market should Pictsweet look at?

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Which other brands have a similar target market?

About Our Pictsweet Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.