PictSweet Deluxe Consumer Insights

Who buys PictSweet Deluxe? A PictSweet Deluxe consumer is generally slightly higher income, African American, and older age. PictSweet Deluxe consumers are more likely to purchase PictSweet Deluxe during larger pantry stocking trips. Brands such as Sunny Meadow, Birds Eye Steamfresh, and Marketside also tend to be purchased in the same trip. Sample consumer insights data below.

PictSweet Deluxe Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.38
% of Basket $ (median)
2.8%
Total Basket $ (median)
$84.92

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

PictSweet Deluxe Consumer Demographics

demographic
index
Female
102
Male
77
<24
111
25-34
90
35-44
94
45-54
105
55-64
142
65+
122
African American
153
Asian
39
Caucasian
113
Hispanic
33
demographic
index
Has Kids
86
No Kids
132
- $20k
108
$20k-40k
98
$40k-60k
99
$60k-80k
111
$80k-100k
114
$100k-125k
80
$125k +
87
No College
120
College
96
Adv. Degree
96

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PictSweet Deluxe Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.4x
Birds Eye Steamfresh 8.2x
Marketside 6.2x
Birds Eye 6.1x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
21
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
586

Where is PictSweet Deluxe Purchased?

channels
index
Dollar
39
Drug
1
Food
24
Mass
200
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Sunbeam 1.7x
Borden 1.7x
Birds Eye Steamfresh 1.6x

How Did They Pay?

method
index
Cash
79
Credit
86
Debit
120
Food Stamps
155

When is PictSweet Deluxe Purchased?

day of week
Sun
19.6%
Mon
12.9%
Tue
12.4%
Wed
10.9%
Thu
10.9%
Fri
14.8%
Sat
18.5%
time of day
Morning
14.0%
Noon
16.5%
Afternoon
35.6%
Evening
27.1%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do PictSweet Deluxe consumers purchase?

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Why do PictSweet Deluxe consumers try new brands?

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Where do PictSweet Deluxe consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the PictSweet Deluxe Target Market

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Who actually buys PictSweet Deluxe? Do these consumers match the intended target market of PictSweet Deluxe?

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What motivates the target market to purchase PictSweet Deluxe?

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What other target market should PictSweet Deluxe look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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