PictSweet Deluxe Consumer Insights

Who buys PictSweet Deluxe?

A PictSweet Deluxe consumer is generally slightly higher income, African American, and older age. PictSweet Deluxe consumers are more likely to purchase PictSweet Deluxe during larger pantry stocking trips. Brands such as Sunny Meadow, Birds Eye Steamfresh, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

PictSweet Deluxe Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.38
% of Basket $ (median)
2.8%
Total Basket $ (median)
$84.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

PictSweet Deluxe Consumer Demographics

demographic
index
Female
102
Male
77
<24
111
25-34
90
35-44
94
45-54
105
55-64
142
65+
122
African American
153
Asian
39
Caucasian
113
Hispanic
33
demographic
index
Has Kids
86
No Kids
132
- $20k
108
$20k-40k
98
$40k-60k
99
$60k-80k
111
$80k-100k
114
$100k-125k
80
$125k +
87
No College
120
College
96
Adv. Degree
96

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PictSweet Deluxe Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.4x
Birds Eye Steamfresh 8.2x
Marketside 6.2x
Birds Eye 6.1x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
21
Fill Up (11-20 Items)
115
Pantry Stocking (21+ Items)
586

Where is PictSweet Deluxe Purchased?

channels
index
Dollar
39
Drug
1
Food
24
Mass
200
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Sunbeam 1.7x
Borden 1.7x
Birds Eye Steamfresh 1.6x

How Did They Pay?

method
index
Cash
79
Credit
86
Debit
120
Food Stamps
155

When is PictSweet Deluxe Purchased?

day of week
Sun
19.6%
Mon
12.9%
Tue
12.4%
Wed
10.9%
Thu
10.9%
Fri
14.8%
Sat
18.5%
time of day
Morning
14.0%
Noon
16.5%
Afternoon
35.6%
Evening
27.1%
Late
6.8%

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Find Answers to Questions

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Which brands do PictSweet Deluxe consumers switch to?

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Why do consumers stop buying PictSweet Deluxe products?

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Which retailers do PictSweet Deluxe shoppers prefer to shop at?

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What motivates consumers to try PictSweet Deluxe products?

Research the PictSweet Deluxe Target Market

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Who actually buys PictSweet Deluxe? Do these consumers match the intended target market of PictSweet Deluxe?

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What motivates the target market to buy PictSweet Deluxe?

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What other target market should PictSweet Deluxe look at?

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Which other brands have a similar target market?

About Our PictSweet Deluxe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.