Pictsweet Steam'ables Consumer Insights

Who buys Pictsweet Steam'ables? Pictsweet Steam'ables consumers are generally slightly higher income, African American, and senior age. Pictsweet Steam'ables consumers are more likely to purchase Pictsweet Steam'ables during larger pantry stocking trips. Brands such as Birds Eye Steamfresh, Green Giant, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Pictsweet Steam'ables Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
3.3%
Total Basket $ (median)
$90.56

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pictsweet Steam'ables Consumer Demographics

demographic
index
Female
100
Male
104
<24
81
25-34
110
35-44
89
45-54
96
55-64
105
65+
194
African American
115
Asian
55
Caucasian
109
Hispanic
65
demographic
index
Has Kids
86
No Kids
131
- $20k
94
$20k-40k
96
$40k-60k
98
$60k-80k
92
$80k-100k
127
$100k-125k
98
$125k +
99
No College
113
College
97
Adv. Degree
97

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Pictsweet Steam'ables Basket Affinity & Size

brand
basket affinity
Birds Eye Steamfresh 18.9x
Green Giant 8.5x
Jennie-O 8.4x
Birds Eye 6.4x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
113
Pantry Stocking (21+ Items)
585

Where is Pictsweet Steam'ables Purchased?

channels
index
Drug
46
Food
72
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Birds Eye Steamfresh 1.8x
Sunny Meadow 1.6x
Ro-Tel 1.6x
Birds Eye 1.5x

How Did They Pay?

method
index
Cash
112
Credit
87
Debit
103
Food Stamps
143

When is Pictsweet Steam'ables Purchased?

day of week
Sun
20.9%
Mon
14.3%
Tue
10.1%
Wed
11.5%
Thu
11.4%
Fri
13.0%
Sat
18.9%
time of day
Morning
13.7%
Noon
17.9%
Afternoon
35.0%
Evening
26.7%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pictsweet Steam'ables consumers purchase?

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Why do Pictsweet Steam'ables consumers try new brands?

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Where do Pictsweet Steam'ables consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pictsweet Steam'ables Target Market

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Who actually buys Pictsweet Steam'ables? Do these consumers match the intended target market of Pictsweet Steam'ables?

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What motivates the target market to purchase Pictsweet Steam'ables?

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What other target market should Pictsweet Steam'ables look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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