Pierre Consumer Insights

Who buys Pierre?

A Pierre consumer is generally slightly lower income, African American, and senior age. Pierre consumers are more likely to purchase Pierre during larger pantry stocking trips. Brands such as Taylor Farms, Red Baron, and Jimmy Dean also tend to be purchased in the same trip. See sample consumer insights data below.

Pierre Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$11.78
% of Basket $ (median)
9.4%
Total Basket $ (median)
$124.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pierre Consumer Demographics

demographic
index
Female
99
Male
112
<24
83
25-34
66
35-44
98
45-54
126
55-64
119
65+
240
African American
178
Asian
132
Caucasian
94
Hispanic
98
demographic
index
Has Kids
99
No Kids
102
- $20k
127
$20k-40k
91
$40k-60k
136
$60k-80k
106
$80k-100k
69
$100k-125k
95
$125k +
69
No College
110
College
101
Adv. Degree
85

Understand Pierre Consumer Behavior

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Pierre Basket Affinity & Size

brand
basket affinity
Taylor Farms 21.9x
Red Baron 16.6x
Jimmy Dean 15.7x
Tyson 11.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
233
Pantry Stocking (21+ Items)
252

Where is Pierre Purchased?

channels
index
Club
952
Drug
0
Food
2
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.0x
Blue Bonnet 2.0x
Totino's Pizza Rolls 1.8x
Totino's Party Pizza 1.8x

How Did They Pay?

method
index
Cash
86
Credit
79
Debit
119
Food Stamps
187

When is Pierre Purchased?

day of week
Sun
19.4%
Mon
13.4%
Tue
12.3%
Wed
12.0%
Thu
9.3%
Fri
12.3%
Sat
21.2%
time of day
Morning
13.0%
Noon
20.2%
Afternoon
41.3%
Evening
24.6%
Late
0.9%

Get More Pierre Data

Contact us for the latest Pierre consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pierre consumers switch to?

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Why do consumers stop buying Pierre products?

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Which retailers do Pierre shoppers prefer to shop at?

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What motivates consumers to try Pierre products?

Research the Pierre Target Market

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Who actually buys Pierre? Do these consumers match the intended target market of Pierre?

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What motivates the target market to purchase Pierre?

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What other target market should Pierre look at?

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Which other brands have a similar target market?

About Our Pierre Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.