Pierre Consumer Insights

Who buys Pierre? A Pierre consumer is generally slightly lower income, African American, and senior age. Pierre consumers are more likely to purchase Pierre during larger pantry stocking trips. Brands such as Taylor Farms, Red Baron, and Jimmy Dean also tend to be purchased in the same trip. Sample consumer insights data below.

Pierre Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$11.78
% of Basket $ (median)
9.4%
Total Basket $ (median)
$124.70

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pierre Consumer Demographics

demographic
index
Female
99
Male
112
<24
83
25-34
66
35-44
98
45-54
126
55-64
119
65+
240
African American
178
Asian
132
Caucasian
94
Hispanic
98
demographic
index
Has Kids
99
No Kids
102
- $20k
127
$20k-40k
91
$40k-60k
136
$60k-80k
106
$80k-100k
69
$100k-125k
95
$125k +
69
No College
110
College
101
Adv. Degree
85

Understand Pierre Consumer Behavior

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Pierre Basket Affinity & Size

brand
basket affinity
Taylor Farms 21.9x
Red Baron 16.6x
Jimmy Dean 15.7x
Tyson 11.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
233
Pantry Stocking (21+ Items)
252

Where is Pierre Purchased?

channels
index
Club
952
Drug
0
Food
2
Mass
1
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 2.0x
Blue Bonnet 2.0x
Totino's Pizza Rolls 1.8x
Totino's Party Pizza 1.8x

How Did They Pay?

method
index
Cash
86
Credit
79
Debit
119
Food Stamps
187

When is Pierre Purchased?

day of week
Sun
19.4%
Mon
13.4%
Tue
12.3%
Wed
12.0%
Thu
9.3%
Fri
12.3%
Sat
21.2%
time of day
Morning
13.0%
Noon
20.2%
Afternoon
41.3%
Evening
24.6%
Late
0.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pierre consumers purchase?

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Why do Pierre consumers try new brands?

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Where do Pierre consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pierre Target Market

Arrow and target

Who actually buys Pierre? Do these consumers match the intended target market of Pierre?

Thought bubble

What motivates the target market to purchase Pierre?

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What other target market should Pierre look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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