Pierre's Signature Consumer Insights

Who buys Pierre's Signature?

A Pierre's Signature consumer is generally very high income, Asian, and adolescent age. Pierre's Signature consumers are more likely to purchase Pierre's Signature during mid to large sized trips. Brands such as Jimmy Dean, Marie Callender's, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Pierre's Signature Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.99
% of Basket $ (median)
9.8%
Total Basket $ (median)
$132.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pierre's Signature Consumer Demographics

demographic
index
Female
97
Male
132
<24
121
25-34
85
35-44
104
45-54
108
55-64
97
65+
109
African American
73
Asian
385
Caucasian
68
Hispanic
111
demographic
index
Has Kids
105
No Kids
89
- $20k
101
$20k-40k
76
$40k-60k
92
$60k-80k
95
$80k-100k
117
$100k-125k
114
$125k +
121
No College
77
College
104
Adv. Degree
109

Understand Pierre's Signature Consumer Behavior

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Pierre's Signature Basket Affinity & Size

brand
basket affinity
Jimmy Dean 16.4x
Marie Callender's 16.1x
Ziploc 15.4x
General Mills Honey Nut Cheerios 15.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
266
Pantry Stocking (21+ Items)
191

Where is Pierre's Signature Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Taylor Farms 1.7x
Almond Breeze 1.7x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
49
Credit
120
Debit
112
Food Stamps
85

When is Pierre's Signature Purchased?

day of week
Sun
18.0%
Mon
13.3%
Tue
10.7%
Wed
10.3%
Thu
13.9%
Fri
15.4%
Sat
18.4%
time of day
Morning
8.7%
Noon
24.5%
Afternoon
42.2%
Evening
23.8%
Late
0.7%

Get More Pierre's Signature Data

Contact us for the latest Pierre's Signature consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Pierre's Signature consumers switch to?

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Why do consumers stop buying Pierre's Signature products?

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Which retailers do Pierre's Signature shoppers prefer to shop at?

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What motivates consumers to try Pierre's Signature products?

Research the Pierre's Signature Target Market

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Who actually buys Pierre's Signature? Do these consumers match the intended target market of Pierre's Signature?

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What motivates the target market to buy Pierre's Signature?

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What other target market should Pierre's Signature look at?

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Which other brands have a similar target market?

About Our Pierre's Signature Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.