Pierre's Signature Consumer Insights

Who buys Pierre's Signature? A Pierre's Signature consumer is generally very high income, Asian, and adolescent age. Pierre's Signature consumers are more likely to purchase Pierre's Signature during mid to large sized trips. Brands such as Jimmy Dean, Marie Callender's, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Pierre's Signature Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.99
% of Basket $ (median)
9.8%
Total Basket $ (median)
$132.28

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pierre's Signature Consumer Demographics

demographic
index
Female
97
Male
132
<24
121
25-34
85
35-44
104
45-54
108
55-64
97
65+
109
African American
73
Asian
385
Caucasian
68
Hispanic
111
demographic
index
Has Kids
105
No Kids
89
- $20k
101
$20k-40k
76
$40k-60k
92
$60k-80k
95
$80k-100k
117
$100k-125k
114
$125k +
121
No College
77
College
104
Adv. Degree
109

Understand Pierre's Signature Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pierre's Signature Basket Affinity & Size

brand
basket affinity
Jimmy Dean 16.4x
Marie Callender's 16.1x
Ziploc 15.4x
General Mills Honey Nut Cheerios 15.0x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
266
Pantry Stocking (21+ Items)
191

Where is Pierre's Signature Purchased?

channels
index
Club
963
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.0x
Taylor Farms 1.7x
Almond Breeze 1.7x
Yoplait Go-Gurt 1.6x

How Did They Pay?

method
index
Cash
49
Credit
120
Debit
112
Food Stamps
85

When is Pierre's Signature Purchased?

day of week
Sun
18.0%
Mon
13.3%
Tue
10.7%
Wed
10.3%
Thu
13.9%
Fri
15.4%
Sat
18.4%
time of day
Morning
8.7%
Noon
24.5%
Afternoon
42.2%
Evening
23.8%
Late
0.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Pierre's Signature consumers purchase?

check mark

Why do Pierre's Signature consumers try new brands?

check mark

Where do Pierre's Signature consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pierre's Signature Target Market

Arrow and target

Who actually buys Pierre's Signature? Do these consumers match the intended target market of Pierre's Signature?

Thought bubble

What motivates the target market to purchase Pierre's Signature?

magnifying glass

What other target market should Pierre's Signature look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us