Pik-nik Consumer Insights

Who buys Pik-nik? A Pik-nik consumer is generally lower income, Hispanic, and senior age. Pik-nik consumers are more likely to purchase Pik-nik during larger pantry stocking trips. Brands such as Boars Head, Libby's, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Pik-nik Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.28
% of Basket $ (median)
3.4%
Total Basket $ (median)
$67.98

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pik-nik Consumer Demographics

demographic
index
Female
100
Male
102
<24
64
25-34
76
35-44
104
45-54
105
55-64
125
65+
213
African American
27
Asian
169
Caucasian
84
Hispanic
210
demographic
index
Has Kids
95
No Kids
110
- $20k
114
$20k-40k
120
$40k-60k
88
$60k-80k
105
$80k-100k
93
$100k-125k
78
$125k +
105
No College
102
College
98
Adv. Degree
106

Understand Pik-nik Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pik-nik Basket Affinity & Size

brand
basket affinity
Boars Head 10.8x
Libby's 8.4x
Chef Boyardee 5.6x
Progresso 5.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
409

Where is Pik-nik Purchased?

channels
index
Beauty
32
Dollar
3
Drug
7
Food
267
Gas & Convenience
6
Mass
20
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.8x
Boars Head 1.7x
Bud Light 1.7x
Archer Farms 1.6x

How Did They Pay?

method
index
Cash
124
Credit
97
Debit
87
Food Stamps
144

When is Pik-nik Purchased?

day of week
Sun
20.3%
Mon
14.1%
Tue
12.6%
Wed
10.4%
Thu
12.8%
Fri
13.1%
Sat
16.7%
time of day
Morning
14.4%
Noon
16.9%
Afternoon
36.2%
Evening
27.2%
Late
5.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Pik-nik consumers purchase?

check mark

Why do Pik-nik consumers try new brands?

check mark

Where do Pik-nik consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pik-nik Target Market

Arrow and target

Who actually buys Pik-nik? Do these consumers match the intended target market of Pik-nik?

Thought bubble

What motivates the target market to purchase Pik-nik?

magnifying glass

What other target market should Pik-nik look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us