Pik-nik Consumer Insights

Who buys Pik-nik?

A Pik-nik consumer is generally lower income, Hispanic, and senior age. Pik-nik consumers are more likely to purchase Pik-nik during larger pantry stocking trips. Brands such as Boars Head, Libby's, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Pik-nik Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.28
% of Basket $ (median)
3.4%
Total Basket $ (median)
$67.98

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Pik-nik Consumer Demographics

demographic
index
Female
100
Male
102
<24
64
25-34
76
35-44
104
45-54
105
55-64
125
65+
213
African American
27
Asian
169
Caucasian
84
Hispanic
210
demographic
index
Has Kids
95
No Kids
110
- $20k
114
$20k-40k
120
$40k-60k
88
$60k-80k
105
$80k-100k
93
$100k-125k
78
$125k +
105
No College
102
College
98
Adv. Degree
106

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Pik-nik Basket Affinity & Size

brand
basket affinity
Boars Head 10.8x
Libby's 8.4x
Chef Boyardee 5.6x
Progresso 5.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
409

Where is Pik-nik Purchased?

channels
index
Beauty
32
Dollar
3
Drug
7
Food
267
Gas & Convenience
6
Mass
20
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.8x
Boars Head 1.7x
Bud Light 1.7x
Archer Farms 1.6x

How Did They Pay?

method
index
Cash
124
Credit
97
Debit
87
Food Stamps
144

When is Pik-nik Purchased?

day of week
Sun
20.3%
Mon
14.1%
Tue
12.6%
Wed
10.4%
Thu
12.8%
Fri
13.1%
Sat
16.7%
time of day
Morning
14.4%
Noon
16.9%
Afternoon
36.2%
Evening
27.2%
Late
5.2%

About Our Pik-nik Consumer Insights

How do we know who buys Pik-nik? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Pik-nik consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.